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The Marketing Casebook: Cases and Concepts

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The Marketing Casebook: Cases and Concepts [Paperback]

Sally Dibb (Author), Lyndon Simkin (Author)

4.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 384 pages
Publisher: Cengage Learning EMEA; 2nd Revised edition edition (5 Oct 2000)
Language English
ISBN-10: 1861526245
ISBN-13: 978-1861526243
Product Dimensions: 24.5 x 18.9 x 2 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 576,032 in Books (See Top 100 in Books)

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Product Description

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.

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2 of 3 people found the following review helpful

An excellent summary of key areas of marketing 10 Sep 2001

By A Customer

Format:Paperback

A simple, well thought out and useful case study book designed to provide thought provoking cases in marketing coupled with the essential need to know marketing theories.

Provides an added advantage for the MBA student!

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