As a management consultant, I was intrigued when I read the review of the book in the Wall Street Journal - it certainly promised amusement. That it delivered in spades, although it is not meant as only a personal account in the sense that
Liar's Poker (Hodder Great Reads) or
Bombardiers are. It mixes the author's personal experiences with his view on the consulting and management practices more broadly in alternating chapters, which largely reads well but is occasionally slightly annoying.
The author is surprisingly well read for a management consultant and very honest - his descriptions of the industry, its shortcomings and the driving forces behind it all ring true. The exposes of Taylor and Mayo and their complete fabrication of facts supporting their theories came as a bit of a surprise - we were certainly still taught that their word was gospel in my management education. As for the other gurus he criticises (from Drucker, Porter, Peters, Collins), he is also pretty much spot on but there I found less of a surprise, having been through the issues with some of their work before. He is pretty even handed overall - commending some of the authors' work (like Drucker's
Managing For Results (Drucker series)) but pointing out the methodological, as well as practical shortcommings of most other of their work, which often reads as a nice fable, where one should not look to closely, lest the mirage be destroyed by ugly reality.
The history of management education in nicely intertwined with the rest, as is a basic history of management consulting as a profession. If you are looking for exhaustive discourse on any of those topics, the book is not for you - this is done more from the author's personal perspective, where examples are used to support his overall story (they ring true for sure but the author does not purport to conduct a comprehensive analysis of everything mentioned in the book).
What would make the book a bit better in my opinion is to include a page or so on the uses management consultants get put to - i.e. why they are hired in the first place, where the author falls a bit short, compared to his quite up to the point analysis of the purpose of positioning management as a science, as well as of the motivations behind business schools.
Finally, the book will probably appeal to management consultants (the ones who do not have overly inflated views of themselves), and those who were - or alternatively to those executives who do not hire consultants and with good reason. For the ones who buy into the myth lock stock and barrel, there is little hope and they will not seek it out here to begin with.