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The Magic of Thinking Big Paperback – 2 May 2006


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Product details

  • Paperback: 352 pages
  • Publisher: Pocket Books; New edition edition (2 May 2006)
  • Language: English
  • ISBN-10: 1416511555
  • ISBN-13: 978-1416511557
  • Product Dimensions: 13 x 2.3 x 19.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (106 customer reviews)
  • Amazon Bestsellers Rank: 5,910 in Books (See Top 100 in Books)

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Product Description

About the Author

Dr. David J. Schwartz was a professor at Georgia State University in Atlanta and the president of Creative Educational Services, Inc., a consulting firm specializing in leadership development. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

4.5 out of 5 stars

Most Helpful Customer Reviews

91 of 96 people found the following review helpful By Jason Theodorou on 16 April 2005
Format: Paperback
The Magic of Thinking Big is the first book I ever read to do with aiming high, organising your life and living purposefully, and it is a testemant to the quality of the book that my copy is now an incomprehensible mess of highlighted passages, scribbled notes and scrawled realisations. I have read and re-read it many times and have committed it's principles to memory. Cliched as it is, I can say this book has changed my life immeasurably.
THINKING BIG is clearly descended from the famous THINK AND GROW RICH, the book in which Napoleon Hill interviewed men of fortune to discover what common traits had sealed their success. In THINKING BIG, David Schwartz undertakes the same project and arrives at 10 chapters of widely-applicable 'success principles'.
Each chapter focuses on a different principle -'Attitude', 'Environment', explained in the typical format of the genre, with a wealth of illustrative stories and examples, often about salesmen. Each chapter contains a dozen ideas which have proven invaluable, and Schwartz summarises each chapter helpfully with an action plan.
The flaw of THINKING BIG is a common one of all 'development' books, in that it has dated considerably, and overuses made up terminology. A reader must be prepared to stomach terms such as 'excusitis' and 'Mr. Skid Row'. They may also find some of Schwartz's values questionable. Whilst it is a sound assertion that associating with the same group all the time will restrict your horizons, ideas such as 'make friends with lots of people in different jobs' can result in an entirely superficial social life. As with all books like this, you must read with a keen eye, as some of Schwartz's advice is a 'quick fix' which will be of no use without genuine inner progress (ie - 'walk faster').
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6 of 6 people found the following review helpful By Freefallingseven on 6 May 2012
Format: Paperback
If you are feeling stuck, this book can really shift your mindset. It feels like you are being spoken to by an extremely wise, unusually friendly and very dear friend. If you truly take on board the insights provided and act upon even a fraction of some of the advice provided by this author, it is life changing. This book was clearly written a long time ago and as a consequence, some of the comments are old fashioned and sexist but if you can see past that, don't hesitate for a moment and buy this book. A real gem. I wish I'd found it years ago.
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45 of 49 people found the following review helpful By A Customer on 10 May 2001
Format: Paperback
No matter what your state of mind is, no matter how many inhibitions are ruling your life or how on top of the world you feel, this book will take you places you never imagined to get close to before. With its incomparable logic it is clear and simple and therefore easy read. It is a book very difficult to put away once you started reading it. For me it has been a true eye opener, so I recommend everybody to read it, learn and act accordingly. You will be surprised of the consequences. The theories presented are supported by a variety of case studies picturing situations that most of us can relate to in some way. It helps you overcome a perhaps disturbing excusitis, it teaches you to dream again, to rethink what you truly are, to realize what to do about your environment, to get to terms with your attitudes, your fellow men and your action habits. It also creates guidelines of how to turn defeat into victory and thereby it helps you grow tremendously. Do you want to be a quitter or a success? Read the book and you have no doubt. But only you can decide to what extent you want to change. This is a book on fundamental decisions that can actually improve your life dramatically.
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42 of 47 people found the following review helpful By "fleecing" on 26 Nov 2003
Format: Paperback
Having lost my job I was feeling a little sorry for myself to say the least, that was until a friend recommended this book. I know this has been said so many times about this type of book, but it really did change my life. I could easily have slipped into a downward spiral of self pity and despair, but after reading this book I know that I can do anything.
I cannot recommend this book enough, READ IT and you will understand why.
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24 of 27 people found the following review helpful By A Customer on 22 Aug 2003
Format: Paperback
Until reading this, I had never considered reading a 'motivational' or 'self help' book, especially as most of them are of the American Genre of 'hot coal walkers'. However, with some time on my hands and a slightly dented confidence after losing my job, I read this book eleven years ago and was very impressed. Of course, in the end its just a book, not the Holy Grail for all life's problems, but it is a useful tool for helping you to examine exactly how you behave, why you behave like you do, what you are about and how this knowledge effects your attitude, life choices and future success in whatever you do.

None of these books will 'change your life' without real effort on your part, and certainly not all of what these authors have to say is without room for criticism, but this book of simple and practical 'life truths' certainly motivated me and gave me another perspective on things. Looking back, the book did change my life's direction in subtle but very important ways and helped to give me the confidence to do what I wanted to do. Of course, succeeding at it still takes courage, knowledge, effort, persistence and a bit of luck!

Another book I'd thoroughly recommend is Stephen Covey's 'The Seven Habits of Highly Effective People'. This is much more a philosophical mishmash of 'common sense' things that most of us never actually implement! If you are looking for some quick fix solution to help your sales technique or bank balance, there are other books that are better suited to your needs. But if you are trying to clarify what you really want and how best to achieve it (whilst remaining a balanced and pleasant individual) then these two books are worth reading, and reading again.

Definitely worth investing a few quid and some time.
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