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The Magic of Thinking Big [Hardcover]

David J. Schwartz
4.5 out of 5 stars  See all reviews (98 customer reviews)

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Book Description

Sep 1990
One of the world's foremost authorities on motivation, Schwartz shows how thinking big can bring big results. Learn how to set high goals and exceed them in a big way with this easy, step-by-step approach.
--This text refers to an out of print or unavailable edition of this title.

Product details

  • Hardcover
  • Publisher: Prentice Hall (Sep 1990)
  • Language: English
  • ISBN-10: 0135471346
  • ISBN-13: 978-0135471340
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (98 customer reviews)
  • Amazon Bestsellers Rank: 7,293,258 in Books (See Top 100 in Books)

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Product Description

About the Author

Dr. David J. Schwartz was a professor at Georgia State University in Atlanta and the president of Creative Educational Services, Inc., a consulting firm specializing in leadership development. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

Most Helpful Customer Reviews
91 of 96 people found the following review helpful
4.0 out of 5 stars As you think, you shall become... 16 April 2005
The Magic of Thinking Big is the first book I ever read to do with aiming high, organising your life and living purposefully, and it is a testemant to the quality of the book that my copy is now an incomprehensible mess of highlighted passages, scribbled notes and scrawled realisations. I have read and re-read it many times and have committed it's principles to memory. Cliched as it is, I can say this book has changed my life immeasurably.
THINKING BIG is clearly descended from the famous THINK AND GROW RICH, the book in which Napoleon Hill interviewed men of fortune to discover what common traits had sealed their success. In THINKING BIG, David Schwartz undertakes the same project and arrives at 10 chapters of widely-applicable 'success principles'.
Each chapter focuses on a different principle -'Attitude', 'Environment', explained in the typical format of the genre, with a wealth of illustrative stories and examples, often about salesmen. Each chapter contains a dozen ideas which have proven invaluable, and Schwartz summarises each chapter helpfully with an action plan.
The flaw of THINKING BIG is a common one of all 'development' books, in that it has dated considerably, and overuses made up terminology. A reader must be prepared to stomach terms such as 'excusitis' and 'Mr. Skid Row'. They may also find some of Schwartz's values questionable. Whilst it is a sound assertion that associating with the same group all the time will restrict your horizons, ideas such as 'make friends with lots of people in different jobs' can result in an entirely superficial social life. As with all books like this, you must read with a keen eye, as some of Schwartz's advice is a 'quick fix' which will be of no use without genuine inner progress (ie - 'walk faster').
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45 of 49 people found the following review helpful
By A Customer
No matter what your state of mind is, no matter how many inhibitions are ruling your life or how on top of the world you feel, this book will take you places you never imagined to get close to before. With its incomparable logic it is clear and simple and therefore easy read. It is a book very difficult to put away once you started reading it. For me it has been a true eye opener, so I recommend everybody to read it, learn and act accordingly. You will be surprised of the consequences. The theories presented are supported by a variety of case studies picturing situations that most of us can relate to in some way. It helps you overcome a perhaps disturbing excusitis, it teaches you to dream again, to rethink what you truly are, to realize what to do about your environment, to get to terms with your attitudes, your fellow men and your action habits. It also creates guidelines of how to turn defeat into victory and thereby it helps you grow tremendously. Do you want to be a quitter or a success? Read the book and you have no doubt. But only you can decide to what extent you want to change. This is a book on fundamental decisions that can actually improve your life dramatically.
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41 of 45 people found the following review helpful
5.0 out of 5 stars Gave me the kick up the backside I needed... 26 Nov 2003
Having lost my job I was feeling a little sorry for myself to say the least, that was until a friend recommended this book. I know this has been said so many times about this type of book, but it really did change my life. I could easily have slipped into a downward spiral of self pity and despair, but after reading this book I know that I can do anything.
I cannot recommend this book enough, READ IT and you will understand why.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Truly life changing book 6 May 2012
If you are feeling stuck, this book can really shift your mindset. It feels like you are being spoken to by an extremely wise, unusually friendly and very dear friend. If you truly take on board the insights provided and act upon even a fraction of some of the advice provided by this author, it is life changing. This book was clearly written a long time ago and as a consequence, some of the comments are old fashioned and sexist but if you can see past that, don't hesitate for a moment and buy this book. A real gem. I wish I'd found it years ago.
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24 of 27 people found the following review helpful
5.0 out of 5 stars Part of your Solution ? 22 Aug 2003
By A Customer
Until reading this, I had never considered reading a 'motivational' or 'self help' book, especially as most of them are of the American Genre of 'hot coal walkers'. However, with some time on my hands and a slightly dented confidence after losing my job, I read this book eleven years ago and was very impressed. Of course, in the end its just a book, not the Holy Grail for all life's problems, but it is a useful tool for helping you to examine exactly how you behave, why you behave like you do, what you are about and how this knowledge effects your attitude, life choices and future success in whatever you do.

None of these books will 'change your life' without real effort on your part, and certainly not all of what these authors have to say is without room for criticism, but this book of simple and practical 'life truths' certainly motivated me and gave me another perspective on things. Looking back, the book did change my life's direction in subtle but very important ways and helped to give me the confidence to do what I wanted to do. Of course, succeeding at it still takes courage, knowledge, effort, persistence and a bit of luck!

Another book I'd thoroughly recommend is Stephen Covey's 'The Seven Habits of Highly Effective People'. This is much more a philosophical mishmash of 'common sense' things that most of us never actually implement! If you are looking for some quick fix solution to help your sales technique or bank balance, there are other books that are better suited to your needs. But if you are trying to clarify what you really want and how best to achieve it (whilst remaining a balanced and pleasant individual) then these two books are worth reading, and reading again.

Definitely worth investing a few quid and some time.
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Most Recent Customer Reviews
5.0 out of 5 stars Treasure
This is one of those books you want read over and over again. Love it!
Published 1 day ago by zrin sim
3.0 out of 5 stars same all.
I wouldn't spend money on this book. Just google individual success stories and you will get better articles. Same all motivation speech. Nothing is out of the box. sorry.
Published 1 month ago by Bil
5.0 out of 5 stars For all
Nice 1
Published 1 month ago by dipan
3.0 out of 5 stars Three Stars
Full of experience!
Published 2 months ago by Özgür Özdemir
5.0 out of 5 stars Five Stars
Great book, had it years ago and lent it out and never got it back! it's that good!!
Published 2 months ago by A. Everett
5.0 out of 5 stars Develop yourself from the inside out.
The perfect book recommended to me at the perfect time. Common sense highlighted to develop confidence and raise aware of your inner thoughts and external actions. Read more
Published 3 months ago by Z.Xavi
5.0 out of 5 stars An uplifting and motivating Cd!
I love this CD. I listen to it while driving and it is guaranteed to always lift my mood and encourage me to keep focused, believe in myself and follow my goals!
Published 3 months ago by Dandar
5.0 out of 5 stars Absolutely brilliant
Not quite finished but it has already given me the needed push from the first few pages. A must read to get rid of the negative self chatter that fills our heads
Published 4 months ago by Rach
5.0 out of 5 stars big
I love this book and cant put it down, it was recommended to me and now I am going to pass it on to my son!
Published 4 months ago by susan heathcote
5.0 out of 5 stars What I wanted, What I got
This is a perfect book. The author had me thinking like a CEO at the end of the book and took me on a journey!!
Published 4 months ago by Amazon Customer
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