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Product Description
Product Description
The legendary Harvey Mackay is back with the sum total of decades of sales know-how-teaching go-getters how to make the sale and hit the numbers, day in and day out.
Mackay shares decades of solid-gold selling wisdom, with inspirational lessons such as:
Big shots are just little shots who kept shooting
Helping someone up won't pull you down-and could very easily pull them to your side
Be like the turtle: If he didn't stick his neck out, he wouldn't get anywhere at all
Covering everything from how to find the right mentor to earning the loyalty of your customers to overcoming rejection, Mackay delivers road-tested, real-world selling advice that has stood the test of time.
In a digital world, the human touch has never been more decisive. And nobody connects with customers, readers, and audiences better than Harvey Mackay.
About the Author
Harvey Mackay is the founder and chairman of the $100 million MackayMitchell Envelope Company.
He has written six New York Times bestselling books, including the blockbuster Swim with the Sharks Without Being Eaten Alive, and is a nationally syndicated weekly business columnist.
His books have been translated into forty languages and have sold ten million copies in eighty countries.
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Amazon.com:
297 reviews
81 of 85 people found the following review helpful
Wisdom from a Superstar Salesman
1 Nov 2011
Format:Hardcover
Harvey Mackay has done it again. Unparalleled wisdom from a superstar salesman. Pertinent to today's marketplace. Practical strategies. Precise tactics. Pivotal in its career impact!
Just like his previous books, this book has bestseller written all over it.
But let me get more specific here: I opened my advance copy of the book, expecting to find selling strategies and tactics that I could pass on to my staff. But once I got past the Introduction (where he identifies 11 characteristics of superstar salespeople--an invaluable list itself if you find yourself frequently making hiring mistakes), I discovered that the book is much broader than sales.
Consider this a manual of must-do's for managing your business and your life. It's about managing your motivation, your employees, your customers, your business culture, and your overall success. That's not to say the book does not have specifics. For example, you will find specific practical ideas on up-to-the-minute selling with social media tools. The illustrations draw on years of personal experience--his own and those of superstars he's hired, groomed, and mentored in many walks of life.
But there's so much more here: Insightful anecdotes. Motivational quotations (which the author calls "Fortune Cookies"). Mackay's Morals (pithy summaries of key principles). Hilarious cartoons (my favorites).
This book is definitely Harvey Mackay at his best.
Dianna Booher, author of Creating Personal Presence: Look, Talk, Think, and Act Like a Leader (BK Life) and COMMUNICATE WITH CONFIDENCE 2/E
Just like his previous books, this book has bestseller written all over it.
But let me get more specific here: I opened my advance copy of the book, expecting to find selling strategies and tactics that I could pass on to my staff. But once I got past the Introduction (where he identifies 11 characteristics of superstar salespeople--an invaluable list itself if you find yourself frequently making hiring mistakes), I discovered that the book is much broader than sales.
Consider this a manual of must-do's for managing your business and your life. It's about managing your motivation, your employees, your customers, your business culture, and your overall success. That's not to say the book does not have specifics. For example, you will find specific practical ideas on up-to-the-minute selling with social media tools. The illustrations draw on years of personal experience--his own and those of superstars he's hired, groomed, and mentored in many walks of life.
But there's so much more here: Insightful anecdotes. Motivational quotations (which the author calls "Fortune Cookies"). Mackay's Morals (pithy summaries of key principles). Hilarious cartoons (my favorites).
This book is definitely Harvey Mackay at his best.
Dianna Booher, author of Creating Personal Presence: Look, Talk, Think, and Act Like a Leader (BK Life) and COMMUNICATE WITH CONFIDENCE 2/E
59 of 62 people found the following review helpful
Best of Traditional and Cutting-Edge New
2 Nov 2011
Format:Kindle Edition|Amazon Verified Purchase
Harvey Mackay does it again--- and even more WOW! for you! This book gives the details on how to sell in today's world. No, it is not the old-school selling of beating people over the head. Harvey shows how to connect with people using tried-and-true principles as well as cutting-edge technologies.Yes, he tells you about Twitter, for instance, but he also goes in-depth as to how to use it in business and how successful companies today are deploying this technology for serious bottom-line benefits.
If you are in sales (and aren't we all today?) you will benefit enormously from this book. Don't just read it --- devour it! Watch the video as I cite specific references in the book that you can use right now. Harvey's work is practical, real-world and bottom-line-enhancing. Get it today!
If you are in sales (and aren't we all today?) you will benefit enormously from this book. Don't just read it --- devour it! Watch the video as I cite specific references in the book that you can use right now. Harvey's work is practical, real-world and bottom-line-enhancing. Get it today!
39 of 44 people found the following review helpful
Another great book from Harvey Mackay!
1 Nov 2011
Format:Hardcover
I admit to being a Harvey Mackay fan. I love all of his books, especially "Swim With the Sharks Without Being Eaten Alive." I now may have a new favorite. The "Mackay MBA" is full of ideas and strategies on selling, marketing, branding and service. If you are involved in any type of sales or marketing, you will enjoy this book. Whenever I buy a business book I hope for just one idea that I can use. When I find that idea, it is a tremendous return on my investment (both the cost of the book and the time to read it). You should be able to find at least a dozen - or more - great ideas from Harvey Mackay's latest book.
Shep Hyken, author of "The Amazement Revolution"
Shep Hyken, author of "The Amazement Revolution"
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