- Hardcover: 209 pages
- Publisher: Longman (1 Jan 1990)
- Language English
- ISBN-10: 0673461750
- ISBN-13: 978-0673461759
- Product Dimensions: 23.4 x 16.3 x 2.5 cm
- Amazon Bestsellers Rank: 1,010,514 in Books (See Top 100 in Books)
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Synopsis
Briefly looks at the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry.
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8 reviews
7 of 8 people found the following review helpful
Stickingly Simple Basics for a Successful Growing Business
7 Aug 1997
Format:Paperback
Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success.
Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.
Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.
3 of 3 people found the following review helpful
Still Relevant 20 Years Later
24 May 2009
Amazon Verified Purchase
It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.
The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.
Well worth the read and very relevant even today.
The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.
Well worth the read and very relevant even today.
5 of 6 people found the following review helpful
Formula for over the top success against all odds
5 Aug 1998
Format:Hardcover
The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.
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