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The Mac is Not a Typewriter [Paperback]

Robin Williams
4.6 out of 5 stars  See all reviews (5 customer reviews)

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Paperback, 27 Jan 1995 --  
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The Mac is Not a Typewriter The Mac is Not a Typewriter 4.6 out of 5 stars (5)
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Book Description

27 Jan 1995 0938151312 978-0938151319 1

One of the most popular Macintosh books ever published (over 300,000 now in print), The Mac is not a typewritercovers the top twenty things you need to know to make your documents look clean and professional: em dashes, curly quotes, spaces and indents, white space, etc. It's a primer that novices can pick up quickly, and that pros can keep going back to. Winner of the 1991 Benjamin Franklin Award, Computer Book Category.



Product details

  • Paperback: 72 pages
  • Publisher: Peachpit Press; 1 edition (27 Jan 1995)
  • Language: English
  • ISBN-10: 0938151312
  • ISBN-13: 978-0938151319
  • Product Dimensions: 22.1 x 17.3 x 0.5 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 1,649,591 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Ever wonder why some type looks more professional, more sophisticated than other type? The answer lies in the rules and techniques developed for professional typesetting. Not surprisingly, those methods are far different than the training given in Typing 101.

This book not only lays down the principles governing traditional type, but explains the logic behind them. By following the guidelines explained here, anyone using a personal computer to produce type can create beautiful, sophisticated pages.

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By A Customer
Format:Paperback
For anyone getting started in DTP or if you are interested in making printed pages look better, this is the best place to start. Written in a casual style, this book is an easy read and a paradigm breaker. While it will not make you a pre-press expert, you will never look at graphic design or printing the same way again. Simple yet invaluable.
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5.0 out of 5 stars An indispensible resource 25 Aug 1998
By A Customer
Format:Paperback
This book is the gold standard of the basic professional standards of the printing industry. It is an indispensible resource for anyone who does desktop publishing or who coordinates graphic and layout projects. Small businesses and people in the graphics field need to know the lessons in this book to establish themselves as educated professionals with high standards. Every day I see sloppy desktop publishing work, even by national advertising agencies: many, many more people need to know about this book.
I'm going to buy a stack of them and pass them out to friends and associates who can benefit from it.
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5.0 out of 5 stars Both stylish and technical 2 Aug 2008
Format:Paperback
A lovely little book with a handle on style as much as technique - concise and to the point - the book itself is an exemplary product of the author's views: plain but not simple.
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2 of 3 people found the following review helpful
By A Customer
Format:Paperback
The information in this particular book is indispensible to ANYONE who prepares documents for print, whether it is a newsletter, a poster, or a simple business letter. Even things as simple as pointing out how to create an em dash will make all your documents look better. Robin Williams has an excellent writing style that lends itself to repeated readings. She has written many books since, many of which elaborate on the points in this book, but this is still the one I recommend to people who want to know more about type. I gave this book to someone who was producing a school newsletter, and the publication went from ransom note to cohesive publication overnight! If I was teaching a "Word Processing 101" course, I'd use this as the textbook.
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1 of 2 people found the following review helpful
3.0 out of 5 stars A good brief read 12 Jan 2010
By jpeeps
Format:Paperback
Certainly a classic, full of wisdom and good advice. (Now I understand the difference between em and en dashes!) But it is all a bit prescriptive in its approach and tone - very much the American way of punctuation for instance without any acknowledgment of conventions in other English speaking parts of the world.
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