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The Mac is Not a Typewriter
 
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The Mac is Not a Typewriter [Paperback]

Robin Williams
4.6 out of 5 stars  See all reviews (5 customer reviews)
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Product details

  • Paperback: 96 pages
  • Publisher: Peachpit Press; 2 edition (21 April 2003)
  • Language English
  • ISBN-10: 0201782634
  • ISBN-13: 978-0201782639
  • Product Dimensions: 25.8 x 17.4 x 0.5 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 250,584 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Robin Williams
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Product Description

Product Description

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

From the Back Cover

One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the "Strunk and White of typography." The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.


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1 of 1 people found the following review helpful
A good brief read 12 Jan 2010
Format:Paperback
Certainly a classic, full of wisdom and good advice. (Now I understand the difference between em and en dashes!) But it is all a bit prescriptive in its approach and tone - very much the American way of punctuation for instance without any acknowledgment of conventions in other English speaking parts of the world.
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1 of 1 people found the following review helpful
By A Customer
Format:Paperback
For anyone getting started in DTP or if you are interested in making printed pages look better, this is the best place to start. Written in a casual style, this book is an easy read and a paradigm breaker. While it will not make you a pre-press expert, you will never look at graphic design or printing the same way again. Simple yet invaluable.
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Format:Paperback
A lovely little book with a handle on style as much as technique - concise and to the point - the book itself is an exemplary product of the author's views: plain but not simple.
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