Why do some people lead happy successful lives whilst other face repeated failure and sadness? Why do some find their perfect partner whilst others stagger from one broken relationship to the next? What enables some people to have successful careers whilst apparently similar others find themselves trapped with jobs they detest? And can unlucky people do anything to improve their luck - and lives? Ten years ago, Dr. Richard Wiseman decided to search for the elusive luck factor by investigating the actual beliefs and experiences of lucky and unlucky people.. Looking at the results, Wiseman was able to identify four main factors which explained living a lucky and unlucky life. He was then able to show a group of people that considered themselves unlucky, how to think and behave like lucky people. The results were astounding with almost all participants reporting significant life changes: including increased levels of luck, self-esteem, physical well-being, confidence, and success. In this extraordinary and accessible study of luck, Dr. Wiseman not only identifies 'The Luck Factor' but shows us how we can all bring more luck into our lives.