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The Lovemarks Effect: Winning In The Consumer Revolution
Kevin Roberts (Author) Average Customer Review: In stock This item Delivered FREE in the UK with Super Saver Delivery. £21.99 £18.69
Product Description
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000, Kevin... Read More |
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