This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped 'the L word' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the intellectually inflamed. Shapes in my Heart offers ideas and stories about Lovemarks in action. Roberts' personally engaging and provocative spirit permeates the book as he follows Lovemarks into the hearts of consumers and shoppers.
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Customer Reviews
Most Helpful Customer Reviews
4 of 6 people found the following review helpful
Format:Hardcover
Great insights on branding, lots of fun and the classic shameless, down-to- earth Roberts'writting style. A must read! Antonio Nunez,Partner and Strategic Director, SCPF Advertising,Spain
0 of 2 people found the following review helpful
By Marwa
Format:Hardcover
I loved how easy it was for me to find what I was looking for at such a good price and got delivered so quickly!! Very satisfied customer
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.8 out of 5 stars
4 reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars
Lovemarks Make a Difference in the Real World
22 Feb 2007
By Edward B. Smith
- Published on Amazon.com
Format:Hardcover
When Saatchi & Saatchi CEO Kevin Roberts first introduced the concept of Lovemarks -- those products and services that have established an emotional connection with their users and consumers that inspires loyalty beyond reason -- the notion seemed intuitively sound. But the question that remained to be answered was how this concept would work in the real world. Was it something that could be measured or just more Madison Avenue feel-good fluff? He's answered those questions and his critics in a compelling fashion with his sequel, The Lovemarks Effect: Winning in the Consumer Revolution. Roberts demonstrates exactly how Lovemarks work in the marketplace by taking the reader on a tour of Lovemarks as seen through the eyes, ears and hearts of the CEOs and marketers who have the used the power of emotion to connect with their consumers. Equally important, he engages the reader in a user-friendly conversation about the research that offers proof positive that Lovemarks exist, can be measured and do make a difference. It's an enjoyable read crammed with illuminating insights.
6 of 7 people found the following review helpful
5.0 out of 5 stars
Delightful, engaging and inspiring
17 Jan 2009
By Dominique Elliott
- Published on Amazon.com
Format:Hardcover
The other reviewers have done a fantastic job of getting to the essence of the book, so I will just add a couple of anecdotal remarks.
I purchased this book after it was recommended by promotion guru, Lee Hunt.
I expected it to be informative but the book has exceeded my expectations in terms of its breadth, its design, its interactive quality, and its visual appeal. The book brilliantly manages to steer clear of any didactic rhetoric and is infused with poetic moments, 'love bites' and case studies on effective brand building.
This book is a must read, as is Kevin Roberts' Amazon blog.
I purchased this book after it was recommended by promotion guru, Lee Hunt.
I expected it to be informative but the book has exceeded my expectations in terms of its breadth, its design, its interactive quality, and its visual appeal. The book brilliantly manages to steer clear of any didactic rhetoric and is infused with poetic moments, 'love bites' and case studies on effective brand building.
This book is a must read, as is Kevin Roberts' Amazon blog.
3 of 3 people found the following review helpful
4.0 out of 5 stars
More usefull than the 1st version
2 Aug 2009
By Wilson Paulino
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
This book contains a lot of information even in the firsts pages, the author does not spend 126 pages to tell us what a lovemark is. It comes with a lot of information of how to measure a brand in the lovemark axis. Very usefull for a school/college project about the subject.
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4.8 out of 5 stars
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