Tim Lott uses effortless humour and relentless wit to dissect the marriage and mating game from first date to last gasp. Danny Savage is an advertising executive, once, at the top of his form and much in demand; nowadays he just about gets by, but he's no one's first choice of account manager any more. Why has this bright, energetic, still young(ish) man failed to keep up the ante? Because of women. You see Danny doesn't understand women and time and again he is flummoxed and bamboozled by their relentless non-logic and insistence on the intuitive in all matters related to him. His love affairs come to an inevitable end, usually, he decides, because he is too nice. Women like bastards, he concludes, and indeed, his best friend Tim is something of the kind of bastard women like.
So Danny decides he will get to the bottom, so to speak, of women. This requires deep thought and he writes up the secrets he discovers on a large board, just as if he was constructing an advertising campaign. The aim is to understand exactly where he's gone wrong for all these years. He is in the midst of a divorce from his wife Beth, who seems determined to rob him of all self-respect, money, and all of value in his life, including his four year-old daughter Poppy.
Lott writes light, in this novel but he does have some messages to convey, the main one being that it is not women who are Danny's problem, it is life.