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The Lost Logo [Paperback]

Stephen Brown
5.0 out of 5 stars  See all reviews (3 customer reviews)
RRP: 9.99
Price: 9.51 & FREE Delivery in the UK on orders over 10. Details
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Book Description

15 Sep 2009
Readers beware! Dan Brown fans are being brutally murdered one by one as they follow The Da Vinci Code tourist trail. Paris has never seen anything like it. When the murders are replicated in Rome during a guided tour of Angels and Demons locations and further imitated in Washington DC, the setting for Brown s next Robert Langdon novel, the search is on for a serial serial killer. Meanwhile in southern California, the General George S. Patton School of Creative Writing is getting ready to welcome another intake of wannabe novelists. Notoriously barbaric, its book boot camp takes no prisoners, kicks serious butt, focuses on marketing as the key to literary success and turns raw writing recruits into savage scribbling machines. Psychotic, some say. A graduate of the Patton writing school is arrested in connection with the Dan Brown killing spree. It s Simon Magill, former personal assistant to the Danster and, briefly, a junior marketing lecturer at the University of Hustler. Desperate, he turns to a feisty Hustler alumnus for assistance. But Abby Maguire is otherwise engaged. The final part of Stephen Brown s management thriller trilogy, The Lost Logo is a blood-pumping, heart-pounding, page-turning, pen-pushing sequel to The Marketing Code and Agents and Dealers. The end of marketing is nigh and only Abby and Simon can save it . . .

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Product details

  • Paperback: 400 pages
  • Publisher: Marshall Cavendish (15 Sep 2009)
  • Language: English
  • ISBN-10: 0462099172
  • ISBN-13: 978-0462099170
  • Product Dimensions: 21 x 13 x 3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,297,534 in Books (See Top 100 in Books)

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Product Description

About the Author

The author is no relation to Dan Brown. Instead, Stephen Brown is a professor or marketing at the University of Ulster. He has written numerous books about marketing. The Journal of Marketing described him as the finest writer in our field today . Another journal described him as the anti-Christ of marketing .

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Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Riding High on Dan's Populist Coattail 4 Oct 2009
Format:Paperback
Riding High on Dan's Populist Coattail

The big publishing event of the summer was, of course, the publication of Dan Brown's, The Lost Symbol. Riding high on its coattail of populism, Stephen Brown simultaneously released this, the third book in his marketing trilogy, The Lost Logo. Yet while The Lost Symbol will reside at the top of the bestseller lists for months, Stephen's book will not garner anything like such a big readership, which is a shame because Stephen is a much, much better writer than Dan could ever hope to be. While this is a management thriller written in the fast-paced, `what's-going to-happen-next?' style of Dan Brown, the subject matter does seem a trifle anorakish given that it's essentially a deconstruction, albeit a devilishly clever deconstruction, of Dan Brown's own brand, but if you are seriously into marketing, and half the world is these days, you'll really relish reading, The Lost Logo. I know I did.
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5.0 out of 5 stars Ultimate Brand Magic 12 Mar 2010
Format:Paperback
The final part of Stephen Brown's amazing management trilogy is hilarious reading. Similarly to the previous parts, The Lost Logo manages to entertain its readers with crazy marketing concepts, ideas, acronyms and, indeed, all the essential goodies of Stephen Brown's brand's magic.

One of the main characters is Abby Maguire, already familiar from Agents and Dealers. In the beginning of the book Abby struggles to understand her chauvinistic colleague's branding acronym NOSE (Name, Offer, Slogan, Emblem) - dealing with Belfast Bunnies(!) Further on the more or less familiar characters will appear to the plot - just imagine Dan Brown and Tom Clancy standing at a doorway with pump-action shotguns...

In the end it will all come back to the first part of the trilogy, The Marketing Code and Serendipity Associates. It appears that Brady Bunch's crazy gang has made an undercover come-back and the whole intellectual marketing world is threatened by the Fulcanelli code - a very lethal computer virus.. While the gang speculates with the idea that the business schools and MBA- mindset are the curse of American capitalism, I found myself speculating if the novelist Stephen Brown would end up sacrificing the work of the professor Stephen Brown for the sake of commercial conspiracy...
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5.0 out of 5 stars The Magic of Marketing! 30 Dec 2009
Format:Paperback
Stephen Brown gets better with every book - definately the best of the trilogy! This one has all the action, twists and turns you would expect of a great thriller, yet has the extra benefit of once again interweaving it with the good old references to the work of his namesake Dan.

And of course, on top of all that, anyone who has looked at a marketing or even management textbook will spot the many 'inside' jokes and references that really add to the depth - those who haven't can still enjoy it and may be even be inspired to 'google' some of the references and enter the murky world of marketing behind the hype and theories!
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