Bring your own little eco-warrior on with this Dr Seuss classic. My son loves this as much as I did when I was his age ("Lorax sad!" *shakes little head*). The Lorax dares to stand in the way of industry, but ultimately loses the fight as all the Truffula trees fall, and the animals that depend on them have to leave. Too late, the Once-ler sees the error of his ways. I'm guessing this must be a '50's or '60's book, and it is (sadly) as relevant today as it's ever been. Essential reading, and an essential message behind it. If only more people had heeded it over the years. Be one of the good guys, and enjoy a wonderful book all at the same time.