'Chris Anderson's timing with the 'Long Tail' concept is absolutely perfect. The combination of Internet penetration with the expansion of global online markets has opened up opportunities that few could have ever imagined. Anderson's insights with the Long Tail continues to influence Google's strategic thinking in a profound way. I carry the article with me everywhere.' Eric Schmidt, CEO Google. 'A terrifically impressive analysis. It captured the forces underlying this business perfectly.' Jeff Bezos, CEO Amazon"
The new economics of culture and commerce
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