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The Long Tail: Why the Future of Business Is Selling Less of More
Chris Anderson (Author) Average Customer Review:   (9)
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Product Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are... Read More |
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