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Product Description
Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case. Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment-and for the rest of their lives. In The Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success-long term, relationship driven, and referral oriented-nothing to do with manipulation or other seedy tactics. It has everything to do with understanding buying motives and taking ethical actions.
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"Why do people buy?" is a thousand times more important than "How do I sell?" Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
"Why do people buy?" is a thousand times more important than "How do I sell?" Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Hardcover
In 1966, Mao Tse-Tung published The Little Red Book of his quotations. Sales whiz Jeffrey Gitomer now offers its namesake: the Little Red Book of Selling. Like Mao's book of political orientation, Gitomer recommends that you read his book of sales instruction over and over. And yet, most of its urgings may not need so many repetitions, since they are familiar and not hard to understand: "Work hard!" "Be prepared!" "Kick yourself in the duff" (only, he doesn't say "duff"). Gitomer fans can be assured that this accessible bestseller reinforces his basic productive teachings about assertive selling attitudes and strategic preparedness, though it sometimes feeds a little too much into his star "guru" image. For instance, maybe it wasn't necessary to attribute pop-up quotes to him in his own book. We find that Gitomer couches real scattered gems of sales wisdom in just enough jazzy layouts, snappy aphorisms, savvy and silly suggestions, big-type quotations, startling vulgarisms, humorous asides, quaint cartoons, red headlines, gold bullet points and free-wheeling commands to keep even the most distractible sales student alert.
3 of 3 people found the following review helpful
Format:Hardcover
How many sales books have you read in the last year? How many sales books have you read during your career? If you're like most salespeople the answer is more than likely, "Not enough!"
In the Little Red Book of Selling Gitomer seeks to educate and inspire salespeople in a way that gets them thinking for themselves without switching off. This, in my opinion, he achieves, thus making this the best and most powerful of his books to date.
If you are looking for a theoretical tome or a straight "this is how to do it" approach then the Little Red Book may not be for you. This is not "war and peace" nor does it contain anything other shattering! If on the other hand you are looking for a down-and-dirty, in the trenches book that can make a difference to your sales with easy to implement tips and strategies then this is it.
The book is in bitesize chunks and can be dipped into or read from cover to cover. In it Gitomer covers the whole sales process and a lot of sales attitude from how to kick your own ass to using creativity in the sales process. The beauty of this format is that you can take what you want and leave the rest.
The book is beautifully put together, is small so it can go in a briefcase and has a lovely tactile, red cover which makes it nice to hold and to read. Despite it's simplicity, he explains techniques such as the Power Questions clearly and effectively in a manner which can be adapted to your particular sale. He even gives a few examples.
As a sales author and speaker, I picked this book up in New York because of it's looks not expecting much from the content. Although the content is basic to mid-level it is well written and accessible and I have recommended this book to many of my clients.
In the Little Red Book of Selling Gitomer seeks to educate and inspire salespeople in a way that gets them thinking for themselves without switching off. This, in my opinion, he achieves, thus making this the best and most powerful of his books to date.
If you are looking for a theoretical tome or a straight "this is how to do it" approach then the Little Red Book may not be for you. This is not "war and peace" nor does it contain anything other shattering! If on the other hand you are looking for a down-and-dirty, in the trenches book that can make a difference to your sales with easy to implement tips and strategies then this is it.
The book is in bitesize chunks and can be dipped into or read from cover to cover. In it Gitomer covers the whole sales process and a lot of sales attitude from how to kick your own ass to using creativity in the sales process. The beauty of this format is that you can take what you want and leave the rest.
The book is beautifully put together, is small so it can go in a briefcase and has a lovely tactile, red cover which makes it nice to hold and to read. Despite it's simplicity, he explains techniques such as the Power Questions clearly and effectively in a manner which can be adapted to your particular sale. He even gives a few examples.
As a sales author and speaker, I picked this book up in New York because of it's looks not expecting much from the content. Although the content is basic to mid-level it is well written and accessible and I have recommended this book to many of my clients.
Format:Hardcover
I've never felt thankful to an author for sharing their expereiences and beliefs before! I've felt engaged by reading many things, and I've felt pushed to be more structured by academic theories and concepts.....but I've never felt thankful. Neither have I ever felt guilty that I've stolen something valuable from an author. That was until I discovered Jeffery Gitomer.
Now I feel thankful to Jeffery Gitomer. Thankful he has chosen to make his opinions easily available to other businesses in his writings and videos.
This was my first Gitomer book and the concepts and ideas in this book are not only interesting, as far as I'm concerned, they are guaranteed to work.
If you take my own expereince as an example. I saw the book in an airport bookstore, I picked it up, first thing i read was "You're going to buy this book" (and i did!) and I let all of the advice soak into my brain over many many months. After consuming the book and all of it's messages, I spent several hundreds of pounds seeing Jefferey gitomer speak at events, i bought more of his books, I purchased his podcasts & dvd's, subscribed to his newsletters and online content, raided his article archives on many subjects and am now currently following his lead on social media strategies to kickstart my own caompany's effectiveness online.
If we all assume that Jeffery Gitomer follows his own advice, the fact I did all of the above things simply from seeing the outer cover of a book showed me that what he believes IS possible. And he is proof of it.
I still refer to this book 3 or 4 times a week and I have purchased many copies to give to our employees and people I know well in my industry.
In short, you won't find a more meaningful book on becoming a sales professional.
One footnote I'd add is that almost all of the solutions and answers to problems tackled in the book are resloved by changing "YOUR OWN" attitudes and behaviours. If you're looking to overcome challenges by manipulating your customers or the market you work in, or worse still! You have concluded that the problem is with everyone else so you're not prepared to change - Don't go near this book!
Happy reading!
Now I feel thankful to Jeffery Gitomer. Thankful he has chosen to make his opinions easily available to other businesses in his writings and videos.
This was my first Gitomer book and the concepts and ideas in this book are not only interesting, as far as I'm concerned, they are guaranteed to work.
If you take my own expereince as an example. I saw the book in an airport bookstore, I picked it up, first thing i read was "You're going to buy this book" (and i did!) and I let all of the advice soak into my brain over many many months. After consuming the book and all of it's messages, I spent several hundreds of pounds seeing Jefferey gitomer speak at events, i bought more of his books, I purchased his podcasts & dvd's, subscribed to his newsletters and online content, raided his article archives on many subjects and am now currently following his lead on social media strategies to kickstart my own caompany's effectiveness online.
If we all assume that Jeffery Gitomer follows his own advice, the fact I did all of the above things simply from seeing the outer cover of a book showed me that what he believes IS possible. And he is proof of it.
I still refer to this book 3 or 4 times a week and I have purchased many copies to give to our employees and people I know well in my industry.
In short, you won't find a more meaningful book on becoming a sales professional.
One footnote I'd add is that almost all of the solutions and answers to problems tackled in the book are resloved by changing "YOUR OWN" attitudes and behaviours. If you're looking to overcome challenges by manipulating your customers or the market you work in, or worse still! You have concluded that the problem is with everyone else so you're not prepared to change - Don't go near this book!
Happy reading!
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Most Recent Customer Reviews
Good delivery
The book was delivered in good timing and good conditions. nothing negative to say about it.
I hope to deal with you in a near future
I hope to deal with you in a near future
Published 7 months ago by Ricardo Cardoso
unorthodox, sharp but does work
It is a very-very unorthodox set of CDs. If you tiered of standard and boring style of the majority of the books on the subject then I recommend this set of CDs. Read more
Published 7 months ago by VICTOR
A must-have for everyone in Sales!!!!!
The title says it all!
I bought it a couple of years ago and it really helped me change my focus and attitude!
Nowadays I buy it for friends as a gift!
I bought it a couple of years ago and it really helped me change my focus and attitude!
Nowadays I buy it for friends as a gift!
Published 18 months ago by Atreas
Laugh and learn with the little red book
This is a book packed with humorous insights into the world of selling. It makes you laugh while you learn and there aren`t many sales books that do that! Read more
Published on 18 Mar 2010 by Bryan McCormack
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