- Imitation Leather: 351 pages
- Publisher: Die Gestalten Verlag; illustrated edition edition (10 July 2007)
- Language English
- ISBN-10: 3899551672
- ISBN-13: 978-3899551679
- Product Dimensions: 16.6 x 12.2 x 3 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 205,671 in Books (See Top 100 in Books)
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Product Description
Product Description
What is a Meta-Tag? What kind of measurement is DIN A1? What kind of clearance and documents do you need before using copyrighted material? The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. it is an indispensable manual of the knowledge currently required of designers as the evolution of media redefines their role and expands the disciplined in which they must be competent. Divided into seven chapters Design, Typography, Digital Media, Production, Marketing, Law and Organisation, the book offers concise analysis as well as explanations of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities. With its thematic structure and resourceful index, The Little Know-It-All is a clever and comprehensive collection of essential practical information. Complete with graphics and illustrations supplementing the texts, it is both a stimulating reference book for students and newcomers and a trusty companion for design and media professionals to use in their everyday work.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Imitation Leather
As a graphic design student, this book has come in very handy with every brief I have been set. I like to refer to it as my secret notebook as I don't think many of my peers are aware of it. If you're like me and don't like reading coffee table books disguised as an educational books, then buy this! It does 'know-it-all' (well, the basic-intermediate stuff that is!)
1 of 1 people found the following review helpful
Format:Imitation Leather
I'm a hard working typographic print designer with a have a busy and sometimes cluttered desk. As a result I don't really have a space available on my desk (or in my diary for that matter) for 'coffee table' books on design, repro, print production and finishing. This book is an absolute gem however and I refer to it daily and frequently.
It's very comprehensive without being laboured; it's succinct without any loss of detail; put simply it's a brilliant little book and if you don't have one and you're a designer, repro operator an anyone involved in print and publishing then you should buy one.
It's very comprehensive without being laboured; it's succinct without any loss of detail; put simply it's a brilliant little book and if you don't have one and you're a designer, repro operator an anyone involved in print and publishing then you should buy one.
1 of 1 people found the following review helpful
Format:Imitation Leather|Amazon Verified Purchase
Even though most creative agencies seem to have a little 'know-it-all'.
This book is much better and more inspiring to have around the studio.It's a great reference book, and a good memory jolter.
Along with Paul Arden's books. Every creative should have this on their shelf...apart from the'know-it-alls'that is.
Buy it today!
This book is much better and more inspiring to have around the studio.It's a great reference book, and a good memory jolter.
Along with Paul Arden's books. Every creative should have this on their shelf...apart from the'know-it-alls'that is.
Buy it today!
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