As a firm believer in 'knowledge is power', if you want to learn a few essentials about marketing your small, home-based or pre-start up business this book will be great for for you.
A quick easy read (I've read it twice already!) with many examples, straight forward pointers and good advice about 'writing without waffle', you can make your messages clear, concise and more effective.
Jackie's Bonus Tips for Start-Ups and Final 10 Tips will help consolidate your learning.
I've a few pages turned over to go back to myself, and will be recommending this to my clients working on their marketing and pre-start-up business plans.
Wendy Ager, Get Better Coaching