How small businesses and start-ups can make a big splash with a small marketing budget.
The Little Fish Guide to DIY Marketing
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Product Description
From the Author
Many clients ask me the same questions, so I find myself saying the same things, giving the same advice and sharing the same stories. The underlying
message is "use a professional". But I recognise that, when you're starting out or on a low budget, there are times when you'd rather do it yourself.
message is "use a professional". But I recognise that, when you're starting out or on a low budget, there are times when you'd rather do it yourself.
This book tells you how.
I hope you find it both useful and entertaining, and look forward to your reviews. All comments welcome!
About the Author
Jackie Barrie is a writer, speaker and trainer who provides marketing and copywriting services to small businesses throughout the UK. She specialises in making complex information appear simple, and calls it 'writing without waffle'.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By WendyAnnAGER
Format:Paperback
As a firm believer in 'knowledge is power', if you want to learn a few essentials about marketing your small, home-based or pre-start up business this book will be great for for you.
A quick easy read (I've read it twice already!) with many examples, straight forward pointers and good advice about 'writing without waffle', you can make your messages clear, concise and more effective.
Jackie's Bonus Tips for Start-Ups and Final 10 Tips will help consolidate your learning.
I've a few pages turned over to go back to myself, and will be recommending this to my clients working on their marketing and pre-start-up business plans.
Wendy Ager, Get Better Coaching
A quick easy read (I've read it twice already!) with many examples, straight forward pointers and good advice about 'writing without waffle', you can make your messages clear, concise and more effective.
Jackie's Bonus Tips for Start-Ups and Final 10 Tips will help consolidate your learning.
I've a few pages turned over to go back to myself, and will be recommending this to my clients working on their marketing and pre-start-up business plans.
Wendy Ager, Get Better Coaching
1 of 1 people found the following review helpful
By unique
Format:Paperback
I love the intriguing title of this book and the chatty style of the text with examples from the author's own experience. It's easy to understand. The statistics, diagrams and graphs add weight to what is said and the exercises reinforce it thus making it personal for the reader; even the touches of humour help illustrate the points made.
One of the things I learnt as a customer was WIIFM; for example, on the radio I heard about a new bank opening in Aldwych. This captured my interest, as it seems an unlikely time for such a thing to happen. The bank went on to explain that no dividends would be paid and that they proposed to open more branches in the next two years. There was nothing to reassure their customers that money deposited would be safe or that there was anything to their advantage at all!
One of the things I learnt as a customer was WIIFM; for example, on the radio I heard about a new bank opening in Aldwych. This captured my interest, as it seems an unlikely time for such a thing to happen. The bank went on to explain that no dividends would be paid and that they proposed to open more branches in the next two years. There was nothing to reassure their customers that money deposited would be safe or that there was anything to their advantage at all!
1 of 1 people found the following review helpful
By zoe brown
Format:Paperback
Little fish will soon become big fish if they take the advice in this book. It's a book for busy people because it's brilliantly created to either dip in and out of or to absorb in one sitting, if you're that way inclined. The stories and exercises draw you in, so much so that you feel you ought to have a go and see how you fair.
The Little Fish Guide encourages you to develop your marketing skills, whatever your start point and if you even take one piece of advice or try one simple suggestion you are taking the step to becoming a bigger fish.
The Little Fish Guide encourages you to develop your marketing skills, whatever your start point and if you even take one piece of advice or try one simple suggestion you are taking the step to becoming a bigger fish.
Most Recent Customer Reviews
5.0 out of 5 stars
Fantastic book
Bought this book a few weeks ago and have read it at least twice already. Jackie puts everything into easy bite size chunks that is so informative yet so simple to follow and put... Read more
Published 6 months ago by A. B. Timms
5.0 out of 5 stars
Cuts through the jargon!
I could have done with this book about 20 years ago to show me as a start up just how to cut through all the jargon of marketing... Read more
Published 8 months ago by John Hayes
5.0 out of 5 stars
Great Marketing Information for Small Businesses
This is an excellent book for anyone wanting to learn the key facts of marketing to promote their business. Read more
Published 13 months ago by Alan Gayle
5.0 out of 5 stars
Handy Guide that you WILL read!
Big weighty books populate the bookshelves - but live undisturbed in their splendid displays. This is a smaller book that will get read, should get read and will make a difference. Read more
Published 14 months ago by I. D. Price
5.0 out of 5 stars
Rule of 3
A clear and consice book covering all the marketing basics (including common sense). This book is a vital read to anyone interested in marketing, whether you studying, in the... Read more
Published 16 months ago by llburke
5.0 out of 5 stars
The Essential Book for Small Business Startups!
If you're starting your own business, and you're not a marketing
professional already, Jackie Barrie has written the most important
book you can read. Read more
professional already, Jackie Barrie has written the most important
book you can read. Read more
Published on 17 May 2011 by Andy Smith
5.0 out of 5 stars
brilliant
I luckily got given this book to read, it took me a little over an hour, but more importantly I really understood it. Read more
Published on 14 Jan 2011 by A M Golding
5.0 out of 5 stars
A powerful marketing action booster
There is a lot of information packed into a relatively small book which makes it ideal for a weekend thought provoker or to keep you busy on a train journey. Read more
Published on 14 Nov 2010 by James C
5.0 out of 5 stars
Very Practical
As someone who knows practically nothing about marketing this very easy to use book is perfect.
I have read it cover to cover and am now reviewing all aspects of my own... Read more
I have read it cover to cover and am now reviewing all aspects of my own... Read more
Published on 8 Nov 2010 by vickiatkeston
5.0 out of 5 stars
Straightforward and Practical
I hate books and advice that offers magical solutions to everyday problems. But Jackie is comfortingly pragmatic. Read more
Published on 2 Nov 2010 by Dr. M. Clayton
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