Bursting with all kinds of thought-provoking insights into the creative translation process, this book contains examples of successfully transcreated campaigns, embarrassing blunders, cultural faux pas and pitfalls to look out for, interesting quotes, tips and tricks and everything in between.
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
A great little book for helping people really see and understand what cultural difference means and the pitfalls you can all too easily fall into.
By pfctjb
Format:Paperback
Admittedly, a fairly specialist subject but for anyone needing to get to grips with creative translation, this little book provides some interesting snippets of information.
By chudies
Format:Paperback
I'm in the translation world and I've come across one or two of the examples given, however there's still a lot of new material especially for a few quid! (I love the Motorola Q phone when translated badly into French - 'Mon Q')
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