Strange book, not what I was expecting. Stuck in a hotel room, browsing for some text on web design, I came across this. Downloaded to my Kindle. Slightly puzzled by the minimalist presentation. No cover. No intro. Hardly any words. But distilled wisdom. Some of the comments exactly matched my experience. I knew them to be true. They gave me confidence in the remainder. Some of those other comments matched what I had only thought in my head. Things I had been reluctant to share, thinking they were my own distorted thoughts. So I now have a bit more confidence. Either they are all true, or we are both wrong. In exactly the same way. A quick read. Small price. Good. But now what? I wanted to share this with the others in my organisation. Although we are high tech, the young folk aren't yet up to pace with the Kindle. So I thought I would buy a dozen copies, and have them as mandatory reading. Plus one more for the "smallest office in the building". But no, not available in the old dead tree format? I am not sure I can buy everyone a kindle, but this book is good enough that I would consider it. Please can we have an old fashioned hard copy? And if you if have a kindle, have twenty minutes to spare, and are involved in any aspect of design - buy this book. And read it. Perhaps twice. John Rivenell. SageData Solutions Inc.