There is little doubt that no one, with the exception of Peter Drucker, has had more influence in shaping the idea of modern management than Tom Peters. Peters still has the same vigor and enthusiasm he had when the classic "In Search of Excellence" was published in 1982. Unlike so many dry, boring books on business, Tom Peters has a compelling, in-your-face style that makes this book as fun to read as it is insightful. An enemy of conformist 'suits', mindless mega-mergers, and the status quo, Peters urges readers to embrace diversity, cherish weirdness, and manage by turning off the computer and hitting the streets. This is one of those rare business books that is as essential for the small business owner or freelancer as it is for the head of a major corporation. Beginning with a fiery call-to-arms to companies and businesspeople to get 'back to basics', this book is the guidebook on how to excel at the people side of business and a reminder to 'never forget why you're here'. Some examples of Tom's timeless wisdom include: "Love Your Competitors"; "Leave Your Wallet at Home"; "Appoint an Ombudsman for Common Sense"; and, "Cut Red Tape". Now more than ever, businesspeople need a voice of experience and wisdom to guide us through this time of financial uncertainty. Tom Peters is - as he always has been - just that voice.--This text refers to an alternate Paperback edition.