This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are; seven key concepts for marketing libraries, strategic marketing, the library brand, marketing and the library building, an introduction to marketing online, marketing with social media, marketing with new technologies, marketing and people, internal marketing, library advocacy as marketing, and marketing special collections and archives. The book is supplemented by a companion website (www.librarymarketingtoolkit.com) and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
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'The Library Marketing Toolkit is packed full of useful, informative and above all practical information about the best ways of getting your message across, and it should be on the shelf of every librarian and information professional who needs to promote the idea of the library and its value in a modern day society.' --Phil Bradley, CILIP President
'Ned Potter's book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You'll love this book!' --Nancy Dowd, Author of 'Bite-Sized Marketing'
'[The Library Marketing Toolkit] is brilliant and a great addition to the library professional discourse.' --Andy Woodworth
'Ned Potter's book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You'll love this book!' --Nancy Dowd, Author of 'Bite-Sized Marketing'
'[The Library Marketing Toolkit] is brilliant and a great addition to the library professional discourse.' --Andy Woodworth
'Ned Potter's book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You'll love this book!' --Nancy Dowd, Author of 'Bite-Sized Marketing'
'[The Library Marketing Toolkit] is brilliant and a great addition to the library professional discourse.' --Andy Woodworth
'Ned Potter's book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You'll love this book!' --Nancy Dowd, Author of 'Bite-Sized Marketing'
'[The Library Marketing Toolkit] is brilliant and a great addition to the library professional discourse.' --Andy Woodworth
About the Author
Ned Potter is an Academic Liaison Librarian at the University of York, with responsibilities in the areas of Information Literacy and Marketing. In 2010 he formed LISNPN, the network for New Professionals in librarianship, and in 2011 he won an SLA-Europe Early Career Conference Award and was named a Library Journal 'Mover & Shaker' in the Marketing category. Ned is currently serving on the SLA's Online Content Advisory Council, and writes and presents regularly on the subject of marketing libraries.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars
Useful for anyone involved in the promotion or marketing of libraries
11 Nov 2012
By c0bbler
Format:Paperback
Potter's enthusiasm is infectious and he writes in a user friendly manner, not getting caught up in jargon. Concepts are explained concisely with a liberal dosing of analogies and case-studies. The aim and scope of each chapter is laid out clearly from the outset and there is a useful synopsis of coverage in the introduction as well as comprehensive index enabling readers to browse areas of interest.
The toolkit's aim is to concentrate on the key areas and current developments within marketing. It consists of 11 chapters and is supplemented by an accompanying website at [...]. Each chapter includes a link to a corresponding web page with bonus content including further reading and additional online resources. There is a healthy weighting towards marketing online with three chapters covering online marketing, social media and new technologies, however, more traditional methods, strategies and concepts including branding and marketing the library space are also covered.
As can be expected from a relatively concise book covering a broad and continually evolving topic, there may be a few areas which, at first glance, could benefit from further emphasis; evaluation and impact measurement, for example, are identified as key parts of the marketing cycle, but receive limited coverage within the printed volume. This is, however, where the accompanying website comes into its own, providing a useful support tool and expanding on topics by providing additional online links and references. The one downside is that you will need to type in the web addresses for each chapter as they are understandably hidden from public view.
The Library Marketing Toolkit follows on from Facet publishing's New Professionals Toolkit published earlier this year and is certainly a useful addition to the Library office reference collection. It should prove beneficial to anyone involved in, or studying, the marketing or promotion of library or information services.
The toolkit's aim is to concentrate on the key areas and current developments within marketing. It consists of 11 chapters and is supplemented by an accompanying website at [...]. Each chapter includes a link to a corresponding web page with bonus content including further reading and additional online resources. There is a healthy weighting towards marketing online with three chapters covering online marketing, social media and new technologies, however, more traditional methods, strategies and concepts including branding and marketing the library space are also covered.
As can be expected from a relatively concise book covering a broad and continually evolving topic, there may be a few areas which, at first glance, could benefit from further emphasis; evaluation and impact measurement, for example, are identified as key parts of the marketing cycle, but receive limited coverage within the printed volume. This is, however, where the accompanying website comes into its own, providing a useful support tool and expanding on topics by providing additional online links and references. The one downside is that you will need to type in the web addresses for each chapter as they are understandably hidden from public view.
The Library Marketing Toolkit follows on from Facet publishing's New Professionals Toolkit published earlier this year and is certainly a useful addition to the Library office reference collection. It should prove beneficial to anyone involved in, or studying, the marketing or promotion of library or information services.
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