I am a huge Lexus fan and this book satisfied my every expectation! I now value my Lexus even more than I did prior to reading it. Lexus went above and beyond that of its competitors to ensure their first vehicle, the LS, would be a success and appealing to the luxury car buyer. Their precedence in approach to customer service is outstanding and I believe it to be a large part of their success today. I have a new understanding of Lexus' slogan "The Passionate Pursuit of Perfection" and have determined Lexus to be a redefinition of luxury. I highly recommend this beautiful coffee table edition book to the enthusiast, owner, or individual interested in how Lexus has come to be a leading dominate force in the U.S. luxury car market.