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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses [Paperback]

Eric Ries (Author)
4.3 out of 5 stars  See all reviews (44 customer reviews)
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Book Description

Publication Date: 6 Oct 2011

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

Frequently Bought Together

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses + The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company: 1 + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Price For All Three: £49.53

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Product details

  • Paperback: 336 pages
  • Publisher: Portfolio Penguin (6 Oct 2011)
  • Language: Unknown
  • ISBN-10: 0670921602
  • ISBN-13: 978-0670921607
  • Product Dimensions: 23.2 x 15.2 x 2.6 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon Bestsellers Rank: 366 in Books (See Top 100 in Books)

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Review

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. Eric Ries's The Lean Startup has the chops to join this exalted company. (Philip Delves Broughton Financial Times)

Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles (Dan Heath, coauthor of Switch and Made to Stick)

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. (Randy Komisar, founding director of TiVo)

The Lean Startup will change the way we think about entrepreneurship (Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School)

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation (Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape)

I know of no better guide to improve the odds of a startup's success' (Mitchell Kapor, Founder, Lotus Development Corp)

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business (Scott Cook, Founder and Chairman, Intuit)

About the Author

Eric Ries is an entrepreneur and author of the blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an entrepreneur-in-residence at Harvard Business School. He lives in San Francisco.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
17 of 18 people found the following review helpful
5.0 out of 5 stars Superb. 12 Oct 2011
By Andrew
Format:Paperback
If many more European start-up founders had read this book we might have more successful start-ups. That said, as of 2011 we ARE beginning to get a lot of more switched on, more product focused entrepreneurs starting companies. That can only be good.

I would recommend without question, reading this book. Many of the recommendations inside are ones I have learned the hard way; but even having said this, the urge for any engineer remains to build functionality and that is a dangerous route if you don't know what your customer or user wants.

Based upon the premise of "assumptions" that we all make, this book gives a convincing -and in my view correct- case for finding ways to prove your assumptions before you build a real product - by hook or by crook. That might mean a skeleton site, a video, a very basic minimum product.

Whether you are running a start-up in a corporate as a division or a traditional bootstrap in a garage, I challenge you not to find some value in this book if you are an early stage company which has not already burnt it's way through all it's money. Read this book before you do and build the right thing, not the wrong thing, for your users or customers.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Excellent and essential but the title sucks. 13 Sep 2011
By M. Littlewood
Format:Hardcover|Amazon Verified Purchase
Eric Ries is an extraordinary entrepreneur. The innovative way in which he has launched The Lean Startup itself is testament to his incredible creativity and energy.

Anyone, whether they are in technology or any other sector, who is involved in product development, should read this book, make sure that everyone in their team has read this book and then argued over a beer about whether it applies to them. Not everyone will agree with everything he says, no doubt some people will think they know better, good luck to them.

Some people will rail against the use of terms like, 'Pivot', that Eric uses to describe the (entirely rational) process of discovering the market for a startup. Pivot runs the risk of being the most misunderstood and overused term in startup land as it has become a euphemisim for all sorts of things including, 'failed', 'given up' or 'lost interest'. It is hardly Eric's fault however that he has created and popularised a concept that powerful.

Having been involved in successful and unsuccessful startups, and unsuccessful projects in large corporations, Eric has invested an obscene amount of his time and effort into working out why there is so much wasted effort in product development. More importantly, he has come up with a very plausible hypothesis for a better way of doing things better. Measurably better.

I do have a big problem with this book and some of the language in it.

To quote Eric Ries, "So here's my definition of a startup. A human institution designed to create something new under conditions of extreme uncertainity. And, of course, the importance of disruptive innovation in creating something that is truly different than what came before."

For my money, that is not the definition of a startup.... Read more ›
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3 of 3 people found the following review helpful
1.0 out of 5 stars Get to the point 26 Nov 2012
By Alex
Format:Paperback|Amazon Verified Purchase
Not good reading. The author just goes around in circles, round and round, telling story after story... come on! If there is a process / method to having a 'lean start up' you wont find it here.
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35 of 40 people found the following review helpful
3.0 out of 5 stars Accelerate Learning Rather Than Just Executing the Original Business Plan 13 Nov 2011
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE™ VOICE
Format:Paperback
"Now Moses wrote down the starting points of their journeys at the command of the LORD." - Numbers 33:2 (NKJV)

Having taught entrepreneurs for many years and studied many of the most successful ones, I am always struck by how differences in focus on learning seem to correlate with achieving more or less success. Those who believe that they just need to implement their business plan usually flop. Those, by contrast, who assume they don't know the "right" answer . . .but desperately want to find out . . . seem to do quite well.

My favorite saying about entrepreneurs is that their first business model is their worst one. Fail quickly, often, and inexpensively in seeking a better business model, and you will eventually find a profitable business model and offerings.

While this book covers lean operations as well as business model and offering development, I thought that its main value comes in the example of how a Web-based business should measure its performance and monitor how well potential improvements work out. If you have such a business, the book's contents are directly applicable by you.

If you want to apply the book's lessons to a different kind of business, you'll find the information here to be more difficult to apply.

I believe that this book will be most helpful to those who haven't tried to start a business before and are accustomed to making incremental improvements in existing, successful businesses.

If you already understand the importance of measuring performance in creating trial, turning trial into regular purchases, and regular purchases into loyalty to a product or service, you will probably wonder what all the fuss is about. In that regard, pay attention to Mr.... Read more ›
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2 of 2 people found the following review helpful
4.0 out of 5 stars Quite fat for a lean book 17 April 2013
By cmonster
Format:Kindle Edition|Amazon Verified Purchase
The content is good (great) - both thought-provoking and practically useful, but one gets the feeling that the author never uses ten words where twenty will suffice. The result is an overly wordy and slightly repetitive book - which is kind of ironic given the subject matter!
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Most Recent Customer Reviews
5.0 out of 5 stars Highly recommended
I recently started an App project. With industry and banking background, I started heavy and with a big one batch. Read more
Published 1 month ago by Alexander Landia
5.0 out of 5 stars Amazing, the bible of startups!
A great book that every startuper must read at least 3-4 times during the first 2 years of his/her startup.
Buy it and start reading it. Don't even think about it. Read more
Published 1 month ago by Akis
4.0 out of 5 stars Helped me to decide what I want to be when I grow up (sustainable...
An excellent tome - helps me understand why I've had so much difficulty on startup - it clearly defines what steps & format you need to take. Read more
Published 1 month ago by Malcolm Kelly
2.0 out of 5 stars Very Over-Rated
The first word that comes to mind to describe this book is "boring".

I cannot understand how it could have got so many 5 stars - people need to read more business books! Read more
Published 1 month ago by A. Searle
5.0 out of 5 stars Informative and easy to read.
Enjoyable, informative and easy to read. You can apply these principles in any size of organisation. I recommend this book as one you need in your collection. Read more
Published 2 months ago by L. Prunty
5.0 out of 5 stars Absolutely essential reading
Probably one of the most impactful books i've read in the last 5 years.

Eric Ries has captured the idea of how products and services SHOULD be developed today, reducing... Read more
Published 2 months ago by Fast Implementation
3.0 out of 5 stars Interesting but a bit slow
The Lean Startup philosophy is very interesting and can be applied to lot of projects. But I don't like how this book is written, as the structure is a bit confusing for me. Read more
Published 2 months ago by Alberto De Vega Luna
4.0 out of 5 stars Looks good
This was ordered for my daughter so I haven't read it yet. She hopes to start her own business soon so hopefully this book will help.
Published 2 months ago by Mrs. Jeanice E. Singh
5.0 out of 5 stars A very good read for the budding entrepreneur
An innovative and informative book, the best I have read as a self employed sole trader, very inspiring and radical.
Published 3 months ago by Henrietta Cassar
1.0 out of 5 stars Rubbish Proprietary
Haven't managed to listen to the book as after you've had to install some rubbish 3rd party download and library s/w you realise the downloaded file is in a proprietary format -... Read more
Published 3 months ago by teejay
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