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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses [Paperback]

Eric Ries
4.5 out of 5 stars  See all reviews (81 customer reviews)
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Book Description

6 Oct 2011

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

Frequently Bought Together

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses + The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company: 1 + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Price For All Three: 48.18

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Product details

  • Paperback: 336 pages
  • Publisher: Portfolio Penguin (6 Oct 2011)
  • Language: Unknown
  • ISBN-10: 0670921602
  • ISBN-13: 978-0670921607
  • Product Dimensions: 23.2 x 15.2 x 2.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (81 customer reviews)
  • Amazon Bestsellers Rank: 777 in Books (See Top 100 in Books)

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Product Description


Every so often a business book comes along that changes how we think about innovation and entrepreneurship. Eric Ries's The Lean Startup has the chops to join this exalted company. (Philip Delves Broughton Financial Times)

Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles (Dan Heath, coauthor of Switch and Made to Stick)

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. (Randy Komisar, founding director of TiVo)

The Lean Startup will change the way we think about entrepreneurship (Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School)

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation (Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape)

I know of no better guide to improve the odds of a startup's success' (Mitchell Kapor, Founder, Lotus Development Corp)

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business (Scott Cook, Founder and Chairman, Intuit)

About the Author

Eric Ries is an entrepreneur and author of the blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an entrepreneur-in-residence at Harvard Business School. He lives in San Francisco.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
26 of 27 people found the following review helpful
5.0 out of 5 stars Superb. 12 Oct 2011
By Andrew
If many more European start-up founders had read this book we might have more successful start-ups. That said, as of 2011 we ARE beginning to get a lot of more switched on, more product focused entrepreneurs starting companies. That can only be good.

I would recommend without question, reading this book. Many of the recommendations inside are ones I have learned the hard way; but even having said this, the urge for any engineer remains to build functionality and that is a dangerous route if you don't know what your customer or user wants.

Based upon the premise of "assumptions" that we all make, this book gives a convincing -and in my view correct- case for finding ways to prove your assumptions before you build a real product - by hook or by crook. That might mean a skeleton site, a video, a very basic minimum product.

Whether you are running a start-up in a corporate as a division or a traditional bootstrap in a garage, I challenge you not to find some value in this book if you are an early stage company which has not already burnt it's way through all it's money. Read this book before you do and build the right thing, not the wrong thing, for your users or customers.
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11 of 11 people found the following review helpful
2.0 out of 5 stars The Lean StartUp - Less is more sometimes... 24 July 2012
Format:Paperback|Verified Purchase
I recently bought The Lean StartUp by Eric Ries shortly after reading The StartUp Owner's Manual by Steve Blank and Bob Dorf which was absolutely excellent. By comparison the Lean StartUp was very disappointing and too much emphasis on anecdotes and past successes / failures and not enough on the future. Reads like a novel and I could not recommend it unfortunately. His videos were much better - free on YouTube.
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48 of 56 people found the following review helpful
"Now Moses wrote down the starting points of their journeys at the command of the LORD." - Numbers 33:2 (NKJV)

Having taught entrepreneurs for many years and studied many of the most successful ones, I am always struck by how differences in focus on learning seem to correlate with achieving more or less success. Those who believe that they just need to implement their business plan usually flop. Those, by contrast, who assume they don't know the "right" answer . . .but desperately want to find out . . . seem to do quite well.

My favorite saying about entrepreneurs is that their first business model is their worst one. Fail quickly, often, and inexpensively in seeking a better business model, and you will eventually find a profitable business model and offerings.

While this book covers lean operations as well as business model and offering development, I thought that its main value comes in the example of how a Web-based business should measure its performance and monitor how well potential improvements work out. If you have such a business, the book's contents are directly applicable by you.

If you want to apply the book's lessons to a different kind of business, you'll find the information here to be more difficult to apply.

I believe that this book will be most helpful to those who haven't tried to start a business before and are accustomed to making incremental improvements in existing, successful businesses.

If you already understand the importance of measuring performance in creating trial, turning trial into regular purchases, and regular purchases into loyalty to a product or service, you will probably wonder what all the fuss is about. In that regard, pay attention to Mr.
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7 of 8 people found the following review helpful
4.0 out of 5 stars Quite fat for a lean book 17 April 2013
Format:Kindle Edition|Verified Purchase
The content is good (great) - both thought-provoking and practically useful, but one gets the feeling that the author never uses ten words where twenty will suffice. The result is an overly wordy and slightly repetitive book - which is kind of ironic given the subject matter!
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17 of 20 people found the following review helpful
Format:Paperback|Verified Purchase
Eric Ries is an extraordinary entrepreneur. The innovative way in which he has launched The Lean Startup itself is testament to his incredible creativity and energy.

Anyone, whether they are in technology or any other sector, who is involved in product development, should read this book, make sure that everyone in their team has read this book and then argued over a beer about whether it applies to them. Not everyone will agree with everything he says, no doubt some people will think they know better, good luck to them.

Some people will rail against the use of terms like, 'Pivot', that Eric uses to describe the (entirely rational) process of discovering the market for a startup. Pivot runs the risk of being the most misunderstood and overused term in startup land as it has become a euphemisim for all sorts of things including, 'failed', 'given up' or 'lost interest'. It is hardly Eric's fault however that he has created and popularised a concept that powerful.

Having been involved in successful and unsuccessful startups, and unsuccessful projects in large corporations, Eric has invested an obscene amount of his time and effort into working out why there is so much wasted effort in product development. More importantly, he has come up with a very plausible hypothesis for a better way of doing things better. Measurably better.

I do have a big problem with this book and some of the language in it.

To quote Eric Ries, "So here's my definition of a startup. A human institution designed to create something new under conditions of extreme uncertainity. And, of course, the importance of disruptive innovation in creating something that is truly different than what came before."

For my money, that is not the definition of a startup.
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Most Recent Customer Reviews
5.0 out of 5 stars Great read.
Changed my view on how to look into project management.
Published 5 days ago by Mr Maciej L Drahusz
5.0 out of 5 stars great and practical book!
I found the advice very pragmatical and was a great investment of my time.Innovation accounting is a simple and effective framework.
Published 8 days ago by Gonzalo
3.0 out of 5 stars Great beginning that started to drag towards the end
I really liked the book and in the beginning I couldn't put it down. Unfortunately as I got towards the last third I lost motivation to continue. Read more
Published 10 days ago by Mitun Pandey
4.0 out of 5 stars Very useful
Very useful information, although a bit repetitive. I assume some readers need lots of examples to get the same point
I am following the information and have recommended it to... Read more
Published 13 days ago by Richard White
5.0 out of 5 stars Five Stars
every start-up enterpreneur's Bible.
Published 22 days ago by E. Klosinska
5.0 out of 5 stars Five Stars
Brilliant guide to building a business
Published 24 days ago by David Miller
5.0 out of 5 stars superb book - a 'must read' for anyone looking to work differently
Loved the style, anecdotes and learnings to made in the book. Highly recommend to anyone.
Would have liked to see more about effecting change in large multi-nationals
Published 1 month ago by Grant Thomson
5.0 out of 5 stars Five Stars
Good product, does what it says, delivered on time
Published 1 month ago by Mr. Andrew Bruce
5.0 out of 5 stars Fundamentally Better Way Of Doing Business
This book will fundamentally change the way you design software products. The book contains honest anecdotes about the good and bad attempts and provides great guidance on how to... Read more
Published 2 months ago by Sohnee
5.0 out of 5 stars Awesome Book
worth a read if you are thinking about doing an online company, lots of good advise to avoid pitfalls in startups
Published 2 months ago by Ross Larter
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