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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
 
 

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses [Kindle Edition]

Eric Ries
4.4 out of 5 stars  See all reviews (69 customer reviews)

Print List Price: £14.99
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Review

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. Eric Ries's The Lean Startup has the chops to join this exalted company. (Philip Delves Broughton Financial Times )

Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles (Dan Heath, Coauthor Of Switch And Made To Stick )

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. (Randy Komisar, Founding Director Of Tivo )

The Lean Startup will change the way we think about entrepreneurship (Tom Eisenmann, Professor Of Entrepreneurship, Harvard Business School )

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation (Marc Andreessen, Cofounder Of Andreessen Horowitz, Opsware, And Netscape )

I know of no better guide to improve the odds of a startup's success' (Mitchell Kapor, Founder, Lotus Development Corp )

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business (Scott Cook, Founder And Chairman, Intuit )

Review

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. Eric Ries's The Lean Startup has the chops to join this exalted company. -- Philip Delves Broughton Financial Times Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles -- Dan Heath, Coauthor Of Switch And Made To Stick If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. -- Randy Komisar, Founding Director Of Tivo The Lean Startup will change the way we think about entrepreneurship -- Tom Eisenmann, Professor Of Entrepreneurship, Harvard Business School Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation -- Marc Andreessen, Cofounder Of Andreessen Horowitz, Opsware, And Netscape I know of no better guide to improve the odds of a startup's success' -- Mitchell Kapor, Founder, Lotus Development Corp This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business -- Scott Cook, Founder And Chairman, Intuit

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Customer Reviews

Most Helpful Customer Reviews
24 of 25 people found the following review helpful
5.0 out of 5 stars Superb. 12 Oct 2011
By Andrew
Format:Paperback
If many more European start-up founders had read this book we might have more successful start-ups. That said, as of 2011 we ARE beginning to get a lot of more switched on, more product focused entrepreneurs starting companies. That can only be good.

I would recommend without question, reading this book. Many of the recommendations inside are ones I have learned the hard way; but even having said this, the urge for any engineer remains to build functionality and that is a dangerous route if you don't know what your customer or user wants.

Based upon the premise of "assumptions" that we all make, this book gives a convincing -and in my view correct- case for finding ways to prove your assumptions before you build a real product - by hook or by crook. That might mean a skeleton site, a video, a very basic minimum product.

Whether you are running a start-up in a corporate as a division or a traditional bootstrap in a garage, I challenge you not to find some value in this book if you are an early stage company which has not already burnt it's way through all it's money. Read this book before you do and build the right thing, not the wrong thing, for your users or customers.
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7 of 7 people found the following review helpful
2.0 out of 5 stars The Lean StartUp - Less is more sometimes... 24 July 2012
Format:Paperback|Verified Purchase
I recently bought The Lean StartUp by Eric Ries shortly after reading The StartUp Owner's Manual by Steve Blank and Bob Dorf which was absolutely excellent. By comparison the Lean StartUp was very disappointing and too much emphasis on anecdotes and past successes / failures and not enough on the future. Reads like a novel and I could not recommend it unfortunately. His videos were much better - free on YouTube.
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45 of 52 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE VOICE
Format:Paperback
"Now Moses wrote down the starting points of their journeys at the command of the LORD." - Numbers 33:2 (NKJV)

Having taught entrepreneurs for many years and studied many of the most successful ones, I am always struck by how differences in focus on learning seem to correlate with achieving more or less success. Those who believe that they just need to implement their business plan usually flop. Those, by contrast, who assume they don't know the "right" answer . . .but desperately want to find out . . . seem to do quite well.

My favorite saying about entrepreneurs is that their first business model is their worst one. Fail quickly, often, and inexpensively in seeking a better business model, and you will eventually find a profitable business model and offerings.

While this book covers lean operations as well as business model and offering development, I thought that its main value comes in the example of how a Web-based business should measure its performance and monitor how well potential improvements work out. If you have such a business, the book's contents are directly applicable by you.

If you want to apply the book's lessons to a different kind of business, you'll find the information here to be more difficult to apply.

I believe that this book will be most helpful to those who haven't tried to start a business before and are accustomed to making incremental improvements in existing, successful businesses.

If you already understand the importance of measuring performance in creating trial, turning trial into regular purchases, and regular purchases into loyalty to a product or service, you will probably wonder what all the fuss is about. In that regard, pay attention to Mr.
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7 of 8 people found the following review helpful
4.0 out of 5 stars Quite fat for a lean book 17 April 2013
Format:Kindle Edition|Verified Purchase
The content is good (great) - both thought-provoking and practically useful, but one gets the feeling that the author never uses ten words where twenty will suffice. The result is an overly wordy and slightly repetitive book - which is kind of ironic given the subject matter!
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17 of 20 people found the following review helpful
Format:Paperback|Verified Purchase
Eric Ries is an extraordinary entrepreneur. The innovative way in which he has launched The Lean Startup itself is testament to his incredible creativity and energy.

Anyone, whether they are in technology or any other sector, who is involved in product development, should read this book, make sure that everyone in their team has read this book and then argued over a beer about whether it applies to them. Not everyone will agree with everything he says, no doubt some people will think they know better, good luck to them.

Some people will rail against the use of terms like, 'Pivot', that Eric uses to describe the (entirely rational) process of discovering the market for a startup. Pivot runs the risk of being the most misunderstood and overused term in startup land as it has become a euphemisim for all sorts of things including, 'failed', 'given up' or 'lost interest'. It is hardly Eric's fault however that he has created and popularised a concept that powerful.

Having been involved in successful and unsuccessful startups, and unsuccessful projects in large corporations, Eric has invested an obscene amount of his time and effort into working out why there is so much wasted effort in product development. More importantly, he has come up with a very plausible hypothesis for a better way of doing things better. Measurably better.

I do have a big problem with this book and some of the language in it.

To quote Eric Ries, "So here's my definition of a startup. A human institution designed to create something new under conditions of extreme uncertainity. And, of course, the importance of disruptive innovation in creating something that is truly different than what came before."

For my money, that is not the definition of a startup.
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Most Recent Customer Reviews
5.0 out of 5 stars A valuable resource for entrepreneurs
I read this on a holiday, which included a visit to the Lladro porcelain factory in Valencia. I had just been reading about the lean manufacturing principles of 'small batches' and... Read more
Published 4 days ago by purchaser
5.0 out of 5 stars Brilliant
Required reading for anyone attempting to to launch a business or to improve their current one. A quick read that will become a reference book for me.
Published 7 days ago by Baz Strickland
5.0 out of 5 stars Must-read for any entrepreneur
Great content, well-written and articulated. If you are an aspiring entrepreneur, then you owe it to yourself to read this book.
Published 1 month ago by Andrew Orquin
4.0 out of 5 stars A entreprenuer must read
Once you get your head around the lean Startup way of thinking you never let it go. The book is a bit long and has way to many case examples from companies having succes with the... Read more
Published 3 months ago by Jens Lund
5.0 out of 5 stars A masterpiece of modern management and innovation
This book is a must read for modern managers, researchers, innovators and entrepreneurs.
Very well written and rich of very powerful examples, this books reviews the key... Read more
Published 3 months ago by metalmad
4.0 out of 5 stars Practical with lot of examples
Lotan of Common Sense guidelines and Real life examples makes It easier to test and apply The book. Recommended for anyone interested to get new ideas on ways of working
Published 3 months ago by Lasse Jaloluoma
4.0 out of 5 stars awesome read
Slightly drawn out but packed with valuable content that shoul be applied to all start ups. A bible for entrepreneurs.
Published 3 months ago by Jimmy
5.0 out of 5 stars Inspirational
Brilliant book. I really enjoyed the read and it has effected how me and my team work both in a good size business and for my own endeavors.
Published 4 months ago by Chris Baker
5.0 out of 5 stars Top 5 books on entrepreneurship I have come across
This book is brilliant. If you want to learn about setting up your own business, this book gives you a unique perspective that will help you build your business, whatever that... Read more
Published 4 months ago by henry clifford
5.0 out of 5 stars Must Read For New Businesses
I've worked in many start-ups and this book is a must read for anyone thinking of doing the same. It explains a series of guidelines showing how to avoid the many pitfalls both... Read more
Published 5 months ago by Lee McLoughlin
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Popular Highlights

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Do consumers recognize that they have the problem you are trying to solve? If there was a solution, would they buy it? Would they buy it from us? Can we build a solution for that problem?” &quote;
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The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible. &quote;
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Lean thinking defines value as providing benefit to the customer; anything else is waste. &quote;
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