"this is a must-read for all creative practitioners. The book is beautiful - complete with iconic graphics and perfect packaging - and unlike self-help tomes that simultaneously bore readers with fictitious `true life' tales while attempting to shame them into action, Maeda's gentle honesty about the difficulties he faces in dealing with the same issues as the rest of us is refreshing and approachable. .... While his previous books attempt to explain what he does, this book tells us how he thinks." -- Design Week, 26.4.07 (profile, mentioning book, by Liz Farrelly)
calling the book "a sublimely perfect tome, in the formal sense. Its dimensions, typography, paper stock, binding and eye-catching cover all demonstrate well-considered design decisions, guaranteeing appeal to the aesthetic sensibility in all creative people. Pick it up, because its lessons can and will help anyone making decisions and making things."
-- Crafts Magazine, May 2007 (review by Liz Farrelly)
About the Author
John Maeda is President of Rhode Island School of Design and former Associate Director of the MIT Media Lab. In 2008 Esquire magazine named Maeda one of the 75 most influential people of the twenty-first century. He is the author of The Laws of Simplicity (MIT Press, 2006) and other books.