I initially bought this book on a bit of a whim for the strange, yet highly interesting and appropriate (to design) content, and, I had seen it featured on the design studio, 'Yes' website, where it had sparked an interest as a rather important and luxurious object.
I am a Graphic Design graduate, and although it doesn't necessarily cover the ground that I'd be used to, covers a lot of design territory and artefacts, with an interesting perspective on the history and avenues in other areas of art and design.
Sudjic, writes from with an enjoyable wit and good values, sparing the academic jargon usually associated with such texts, opening it up to a broad audience, yet it maintains a lot fascinating knowledge that makes it so enjoyable.
Do it, do it now.