The original idea in 2003 was a great one; its execution since has tended to lean heavily on previous ones and this "fourth and completely new" version still leans heavily on earlier editions, although I suspect it was an impossible task to write an entirely new report each year.
Having written that, it is an enjoyable and informative book. Organised into chapters on business, fashion, political, food, medical and so on words, twenty one in all, it does reflect - you know - the ways in which language - like - is used, abused, mis-used, misconstrued and subdued. Beginning with the linguistic Daddy-of-them-all, Professor David Crystal's comment that one of the few certainties in life is that language will continue to change, she shows the many ways in which this happens and many examples of it but without the wry, sharp humour of Crystal's lectures and more in the style of some of his more scholarly texts.
Often I had the impression that she was writing more about the media "parole" rather then the definitive "langue", to quote de Saussure but it is no less interesting for that.
I suspect this Dentinite mild diatribe might be better optically-fibred in a blogging scenario or silvercasted to go viral, thereby assisting her to mashup more efficiently. If you know, like, what I mean.
It's fun.