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The Language of Branding: Theory, Strategies, and Tactics Paperback – 31 Jan 2015


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About the Author

Dawn Lerman is Area Chair in Marketing and Associate Professor of Marketing at Fordham University, USA. 

David Luna is Professor of Marketing at Baruch College, City University of New York, USA.

Robert J. Morais is a Principal at Weinman Schnee Morais, Inc, USA, with twenty five years of experience in the advertising industry.

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