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The 10 Keys to Success (Quick Reads) Paperback – 28 Feb 2008

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Product details

  • Paperback: 96 pages
  • Publisher: Vermilion (28 Feb. 2008)
  • Language: English
  • ISBN-10: 0091923603
  • ISBN-13: 978-0091923600
  • Product Dimensions: 12.7 x 0.7 x 19.9 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 869,325 in Books (See Top 100 in Books)

More About the Author

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Product Description

Book Description

In his inimitable no-nonsense style, John Bird - founder of The Big Issue - shows us how to be successful in whatever we choose in just ten easy steps --This text refers to an alternate Paperback edition.

About the Author

John Bird was born just after the Second World War to a London Irish family in slum-ridden Notting Hill. Homeless at five, he went on to spend three years in an orphanage before, at the age of ten, embarking on a spree of shoplifting, house breaking, vandalism and arson. Periods in jail were followed in his twenties by the birth of three of his children and his metamorphosis into a successful businessman. At the age of 45, using his own life and professional experience, he founded the Big Issue and over the last fifteen years has overseen its development into an international movement which stretches from Tokyo to Totnes.

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By F. Anderson on 10 April 2008
Format: Paperback
I read John Bird's "7 steps" books under duress, but I really appreciated his "give 3 percent" approach. I grabbed this one because it was small and light and I like his style. And what a good book it is. Filled with almost obvious practical gems of insight, sometimes harsh, sometimes funny, always no-nonsense crystal clear, I think I'll probably give away all the rest of my "self help" books to de clutter my bookshelf... this is the only one I'll ever need!
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2 of 2 people found the following review helpful By C M Cotton TOP 100 REVIEWERVINE VOICE on 26 Mar. 2010
Format: Paperback Verified Purchase
I have read 100's of very poor books on the Laws of Attraction in the last few years. I started reading books about goal setting, mind control and success principles in 1985. I have used what I learnt from my extensive reading, coupled with academic qualifications, business and psychology experience, to create a consulting company, teaching seminars to corporations in strategic thinking, leadership, marketing, goal setting and business development. I also use the principles to help individuals, by guiding them as a Peak Performance Coach, teaching people cognitive methods to help goal set and enhance their lives beyond what they could do on their own. As such, I read as many books as I can, on a variety of subjects to enhance my knowledge. I can honestly say, that with all that experience, that this book is not great. It simply does not compare in style or substance to some of the best books on the market.

John Bird is obviously a great person, but I really hate his writing style. To be honest this book is a depressing read. There are some good points made, but they get lost in the mire of writing style, that fails to make the points clear. At the end of each short chapter is a list of key points. My style of reading is to mark with a pencil, the key points. Very often the real key points made in a chapter, seem not to be covered in the summary. Its very very strange.....unless I am missing something. There are some good points made, but books such as SKINNY on, Success or Willpower or Time Management (which are short and quick reads, but so much better than Bird's style) and John Maxwell's Road Map to Success are so much better at saying what he is trying to say.

To summarise, I found it a book that gets lost within a depressing writing style.
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Format: Paperback Verified Purchase
This is a gem of a guide for ordinary people who want to find the courage and inspiration to move ahead with their dream. John Bird's style is honest and real and his advice is believable. He doesn't give you false hopes but he gives you courage to believe that anyone from the most ordinary of backgrounds and education can decide on a project and see it through. It's a book to read more than once. You identify with him in both his ups and his downs and you exult with him in his triumphs. His success with Big Issue is testimony to his courage and persistence to accomplish what he set out to do. I see I've used the word 'courage' three times and, indeed, courageous is a very apt description for John Bird. A great role model for the ordinary man (or woman) in the street! A must-read for everyone - and it won't take you long!
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