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The Jelly Effect: How to Make Your Communication Stick [Paperback]

Andy Bounds
4.2 out of 5 stars  See all reviews (67 customer reviews)

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The Jelly Effect: How to Make Your Communication Stick The Jelly Effect: How to Make Your Communication Stick 4.2 out of 5 stars (67)
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Book Description

4 April 2007
How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation? Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It′s ineffective, it′s irritating and, above all, it′s very messy. So what′s the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you′d be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay–rise discussions. The benefits would be endless. The Jelly Effect shows you how to raise your game to a different level. You′ll never fling another bucket of jelly again... PRAISE FOR THE JELLY EFFECT ′The most effective, original and insightful book on business communication that I have ever read.′ ––Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International ′Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he′s worked with at npower has found his guidance to be immensely valuable, and to have made a real difference.  My advice: read this book – it will help you communicate with, and relate to, people better than ever before.′ ––Heidi Walton, npower, People Development Manager ′They say the definition of genius is the ability to make the complex simple. If that′s the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you′ll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth you′ve never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.′ ––Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)

Product details

  • Paperback: 256 pages
  • Publisher: Capstone (4 April 2007)
  • Language: English
  • ISBN-10: 1841127604
  • ISBN-13: 978-1841127606
  • Product Dimensions: 1.6 x 15.5 x 22.9 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (67 customer reviews)
  • Amazon Bestsellers Rank: 355,756 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Andy Bounds helps people communicate better.

Awarded the title Britain's Sales Trainer of the Year, and described by AstraZeneca's Global Communication Director as "a genius, whose advice can't be ignored", Andy's insights stem from the fact his Mother is blind. This has given him a lifetime's experience of communicating from someone else's point of view... so critical when seeking to persuade others.

Andy's first book The Jelly Effect is an international best-seller. James Caan described his new book The Snowball Effect as "A toolbox of powerful techniques that will help anyone communicate more powerfully, effectively and confidently than ever before."

Andy typically speaks at 40-50 major conferences per year. He has spoken in 30+ countries, to audiences of all sizes. He has delivered keynotes at the Professional Speakers Association conference, as well as for blue-chip companies, Governments, professional bodies and business experts.

Andy lives in West Kirby with his wife Emma, has four children - Megan, Jack, Maia and Tom.

To receive Andy's weekly communication/sales tips, sign up at, or follow him on Twitter @andy_bounds.

Product Description


“…good simple tips on subjects like networking, sales and presentations…” ( Edge , September 2007) "This interesting book is much more serious than the title suggests.” ( Modus Operandi , Spring 2008)

From the Publisher

The Jelly Effect gives you simple, proven techniques for
improving your communication and selling ability. Like throwing jelly at a
wall, poor communication just doesn't stick. But there are simple,
memorable, and affordable ways to win more attention and more business. And
anyone can learn them. Every business can benefit from better
communication. The Jelly Effect introduces revolutionary communication and
persuasion techniques from corporate communications superstar Andy Bounds.
You will learn to sell yourself, your ideas and your products or services
to customers, prospects and even colleagues. Exercises, quizzes,
mini-tests, tips and inspiring stories help you master the art of
persuading anyone, individually or in large groups.

Inside This Book (Learn More)
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Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
3.0 out of 5 stars A Bit Wobbly... & Needs "Sales" on the Cover 20 May 2013
By John G
Format:Paperback|Verified Purchase
You know, I liked the style and the easy read but it is not about Communication. A quick look at the chapter titles proves the point: Networking (70 pages on this), How to Sell More, Referrals, Presentations. All very much Sales content. Andy even shares his credentials as "Britain's Best Sales Trainer of the Year". Maybe Sales should have made its way onto the cover in some way which may have changed my decision about buying it and put the content in the right context.

The premise is good... Andy became a great communicator because he learned to explain things with clarity to his blind mother necessitating the removal of what he describes as "Jelly" from communication and focusing solely on what is important. Early in the book, this is supported quite well but diminished as I was drawn into the Networking and what Andy calls Afters (what you leave your client with). Once into the main body it became a bit standard Sales approach with new acronyms being the only differentiating feature. And the Presentation part... seemed to have a fair amount of Jelly.

Overall, a nice book that is an easy read, that won't do you any harm and might do you some good on Networking in particular. But it is a book on Sales not Communication.

PS. Probably worth 4 Stars as a Sales book.
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94 of 106 people found the following review helpful
2.0 out of 5 stars Flatters to deceive 24 July 2007
I read the reviews so decided to try out the book. Lots of big typeface and few words on the page, I have seen too many of these books before. This is effectively 10 powerpoint slides s-t-r-e-t-c-h-e-d into a book. The ideas are fine, but nothing that I have not seen before, in more detail, elsewhere.

I took a look at the author's website, and, surprise, surprise, some of the reviewers here on Amazon are the same people as give him 'testimonials' on his website for his courses. Not sure of the integrity of all involved.

Overall, it's an okay book, but not worthy of the lavish praise heaped on it by some of these 'reviewers'
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10 of 12 people found the following review helpful
1.0 out of 5 stars Not Worth The Money 20 Feb 2011
By DaveyL
Format:Kindle Edition
I bought the kindle version of this book after seeing a positive review of it. Being a sales coach myself I was looking for refreshing ideas to use in my training. To my surprise I found it very simple! Almost like he was teaching sales to a bunch of kids at a primary school. He doesn't come across as a sales expert at all. More like somebody who has created a few new catch phrases for concepts that have been around forever. He tries to sell these as new concepts but not even the children in the primary school would fall for them. Not worth the money!
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1 of 1 people found the following review helpful
5.0 out of 5 stars An ROI OF 580% 23 Oct 2013
Format:Kindle Edition|Verified Purchase
A friend recommended The Jelly Effect to me and I am so grateful that they did. I read it on holiday but, because its such an easy and entertaining read, it didn't feel like I was "working". Then I applied what I'd read about presentations to a conference presentation I made when I got back from holiday. A few months later one of the attendees contacted me to ask me for a proposal. Again following Andy's really helpful advice, I'm delighted to say I won the work. Even though I wasn't available on the dates they wanted, the client changed their dates to suit my availability. I know they had other proposals they were considering so I'm confident it was the strength of my presentation at the conference and the clarity of my communication in the proposal that made the difference. I reckon my investment in The Jelly Effect has given me a return of 580%. And that's why you should read it! Its a brilliant example of the power of simplicity.
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16 of 20 people found the following review helpful
1.0 out of 5 stars Bought it, read it, binned it. 11 Nov 2007
By Lovborg
Well, I put it in a recycling bin. It's terrible.
This is a terrible book: patronising, simplistic and so basic it would insult a school-leaver, let alone a professional.
For a vastly superior alternative on a similar topic, try "Made to Stick".
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4 of 5 people found the following review helpful
1.0 out of 5 stars Problems with Kindle version 1 May 2013
Format:Kindle Edition|Verified Purchase
There are many diagrams that are key to the value of the text. In the Kindle version these diagrams cannot be read, even with a magnifying glass, and the cannot be enlarged. I am sure the paper version is great. The kindle version is a complete waste of money
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18 of 23 people found the following review helpful
1.0 out of 5 stars Not what it claims to be 2 Nov 2007
I bought this book on the strength of the reviews, but have been sorely disappointed. It contains rehashed material from a variety of sources, put across in a dumbed down format that is the literary equivalent of a Daily Star page. Some of the ideas expressed by the author have merit, but there are very few of them in the 200+ pages of the book. I can only assume that the rave reviews included here have been as a result of the author having some very willing friends to sing his praises.

As for claiming that the author developed a new and improved method of communication through having a blind mother, whilst I of course sympathise with her disability, it strikes me as very cynical of the author to exploit this relationship. There was certainly no evidence of such improved communication in the publication itself.
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6 of 8 people found the following review helpful
2.0 out of 5 stars Simple Stuff 5 July 2010
Format:Paperback|Verified Purchase
If you are looking for a simple guide to communication at network meetings this could be it. For thoes that have been doing it for a few years its a repeat of a hundred others. In short, buy it if you need a hand hold for a meeting, but don't expect much hard facts or research.
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Most Recent Customer Reviews
5.0 out of 5 stars Jelly Effect for anyone involved in winning business
This sis a great book with some really great ideas on how to get the most out of winning hearts, minds and new business
Published 2 months ago by J. W. Allan
4.0 out of 5 stars Nice book
Exciting topic and nice book to read. Although I have only started to read it, but it seems quite interesting and engaging content
Published 4 months ago by masoud
4.0 out of 5 stars Excellent tips with unique analogies to embed the points!
Great book with some excellent advice and guidance, brought to life with some unique analogies. Would have given it 5stars but read it on Kindle and the tables and layout were... Read more
Published 4 months ago by A. Craven
5.0 out of 5 stars Can be a bit hard going
Basis theme is that if you avoid all the "jelly" you will be remembered as a straight talking, get to the point and cut through the chaff type of a person. Read more
Published 6 months ago by Amazon Customer
4.0 out of 5 stars I like Jelly!
This needs to be at the top of every salesman (and Woman's) reading list. No
need for dessert, you'll close the deal before the main course is finished!
Published 8 months ago by Bill Miller
5.0 out of 5 stars Never again 'Death by Powerpoint'.
I was recommended this book when preparing a presentation for funding for a new business.

It made me rethink my entire layout and plan, and I gave the best and most... Read more
Published 13 months ago by Adrian Vaughan
5.0 out of 5 stars excellent
full of good, sound common sense, engagingly conveyed. very well told - with plenty of anecdotes, including Jack's green corridor
Published 15 months ago by pb, liverpool
5.0 out of 5 stars A book you can judge by it's cover...
This is an excellent book. If you don't feel you're a 'natural networker' and would like to feel more comfortable in that environment, then this is an excellent, and very easy and... Read more
Published 17 months ago by Luddite
5.0 out of 5 stars A great little book on communication
this book is such an important book to get if you want develope your communication skills, so many people told me about this book and certainly live up to it's reputation. Read more
Published 18 months ago by Andrew Billy
5.0 out of 5 stars super!
very interesting!many experiences and many suggestions you can use to understand how to make it better networking in your lifework
Published 22 months ago by Massimo Manfredini
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