How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation? Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It′s ineffective, it′s irritating and, above all, it′s very messy. So what′s the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you′d be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay–rise discussions. The benefits would be endless. The Jelly Effect shows you how to raise your game to a different level. You′ll never fling another bucket of jelly again... PRAISE FOR THE JELLY EFFECT ′The most effective, original and insightful book on business communication that I have ever read.′ ––Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International ′Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he′s worked with at npower has found his guidance to be immensely valuable, and to have made a real difference. My advice: read this book – it will help you communicate with, and relate to, people better than ever before.′ ––Heidi Walton, npower, People Development Manager ′They say the definition of genius is the ability to make the complex simple. If that′s the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you′ll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth you′ve never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.′ ––Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)
Andy Bounds helps people communicate better.
Awarded the title Britain's Sales Trainer of the Year, and described by AstraZeneca's Global Communication Director as "a genius, whose advice can't be ignored", Andy's insights stem from the fact his Mother is blind. This has given him a lifetime's experience of communicating from someone else's point of view... so critical when seeking to persuade others.
Andy's first book The Jelly Effect is an international best-seller. James Caan described his new book The Snowball Effect as "A toolbox of powerful techniques that will help anyone communicate more powerfully, effectively and confidently than ever before."
Andy typically speaks at 40-50 major conferences per year. He has spoken in 30+ countries, to audiences of all sizes. He has delivered keynotes at the Professional Speakers Association conference, as well as for blue-chip companies, Governments, professional bodies and business experts.
Andy lives in West Kirby with his wife Emma, has four children - Megan, Jack, Maia and Tom.
To receive Andy's weekly communication/sales tips, sign up at www.andybounds.com/tips, or follow him on Twitter @andy_bounds.