The Jelly Effect: How to Make Your Communication Stick and over 2 million other books are available for Amazon Kindle . Learn more
  • RRP: £8.99
  • You Save: £1.80 (20%)
FREE Delivery in the UK on orders over £10.
In stock.
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
The Jelly Effect: How to ... has been added to your Basket
FREE Delivery on orders over £10.
Condition: Used: Good
Comment: near fine condition, stored, packed and shipped from amazons warehouse.
Trade in your item
Get a £1.87
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Jelly Effect: How to Make Your Communication Stick Paperback – 16 Jul 2010


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£7.19
£3.19 £2.66

Frequently Bought Together

The Jelly Effect: How to Make Your Communication Stick + The Snowball Effect: Communication Techniques to Make You Unstoppable + Drop the Pink Elephant: 15 Ways to Say What You Mean... and Mean What You Say
Price For All Three: £25.57

Buy the selected items together


Trade In this Item for up to £1.87
Trade in The Jelly Effect: How to Make Your Communication Stick for an Amazon Gift Card of up to £1.87, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 256 pages
  • Publisher: Capstone; Rev Rep edition (16 July 2010)
  • Language: English
  • ISBN-10: 0857080466
  • ISBN-13: 978-0857080462
  • Product Dimensions: 13 x 1.5 x 19.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (75 customer reviews)
  • Amazon Bestsellers Rank: 7,977 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Andy Bounds is an expert at helping people communicate better.

Awarded the title Britain's Sales Trainer of the Year, and described by AstraZeneca's Global Communication Director as "a genius, whose advice can't be ignored", Andy's insights stem from the fact his Mother is blind. This has given him a lifetime's experience of communicating from someone else's point of view... so critical when seeking to persuade others.

His books are international best-sellers. His second one - The Snowball Effect - sold its entire first print run on its launch day. Top Dog is fast becoming the "go to" book for people wanting more out of every conversation they have.

Andy speaks at conferences all over the world. He's spoken in 30+ countries, and worked with some of the world's largest and most famous companies.

Andy lives in West Kirby with his wife Emma, has four children - Megan, Jack, Maia and Tom.

Members of his online video club receive hundreds of videos containing sales/communication best-practices. To get them, visit www.andyboundsonline.com.

To receive Andy's free, weekly tips, sign up at www.andybounds.com/tips, or follow him on Twitter @andy_bounds.

Product Description

Review

The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business .’ (Entertainment Focus, Wed 4th August 2010).

From the Publisher

The Jelly Effect gives you simple, proven techniques for
improving your communication and selling ability. Like throwing jelly at a
wall, poor communication just doesn't stick. But there are simple,
memorable, and affordable ways to win more attention and more business. And
anyone can learn them. Every business can benefit from better
communication. The Jelly Effect introduces revolutionary communication and
persuasion techniques from corporate communications superstar Andy Bounds.
You will learn to sell yourself, your ideas and your products or services
to customers, prospects and even colleagues. Exercises, quizzes,
mini-tests, tips and inspiring stories help you master the art of
persuading anyone, individually or in large groups. --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By John G on 20 May 2013
Format: Paperback Verified Purchase
You know, I liked the style and the easy read but it is not about Communication. A quick look at the chapter titles proves the point: Networking (70 pages on this), How to Sell More, Referrals, Presentations. All very much Sales content. Andy even shares his credentials as "Britain's Best Sales Trainer of the Year". Maybe Sales should have made its way onto the cover in some way which may have changed my decision about buying it and put the content in the right context.

The premise is good... Andy became a great communicator because he learned to explain things with clarity to his blind mother necessitating the removal of what he describes as "Jelly" from communication and focusing solely on what is important. Early in the book, this is supported quite well but diminished as I was drawn into the Networking and what Andy calls Afters (what you leave your client with). Once into the main body it became a bit standard Sales approach with new acronyms being the only differentiating feature. And the Presentation part... seemed to have a fair amount of Jelly.

Overall, a nice book that is an easy read, that won't do you any harm and might do you some good on Networking in particular. But it is a book on Sales not Communication.

PS. Probably worth 4 Stars as a Sales book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
94 of 106 people found the following review helpful By Terry Osborne on 24 July 2007
Format: Paperback
I read the reviews so decided to try out the book. Lots of big typeface and few words on the page, I have seen too many of these books before. This is effectively 10 powerpoint slides s-t-r-e-t-c-h-e-d into a book. The ideas are fine, but nothing that I have not seen before, in more detail, elsewhere.

I took a look at the author's website, and, surprise, surprise, some of the reviewers here on Amazon are the same people as give him 'testimonials' on his website for his courses. Not sure of the integrity of all involved.

Overall, it's an okay book, but not worthy of the lavish praise heaped on it by some of these 'reviewers'
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
Review by @johanosteyn

Earlier this year I read a wonderfully helpful book by Andy Bounds (@andy_bounds) called “The Jelly Effect: How to Make Your Communication Stick”. This last week I decided that another read would be beneficial. The most important lesson from this book for me was the concept of “the Afters.” Andy writes that “audiences don’t care what you say – they only care what they are left with AFTER you’ve said it.”

This approach, simple as it may sound, really made me think about the way I present to customers. I typically do what I have always seen others do, and I thought that this was simply the unspoken rule: start your presentation with all the boring facts about the age and size of your company, list the products and services you offer, and conclude with some references (why we think we are really great, but we feel better to have our customers say it).

I have often concluded my presentations experiencing that awkward silence followed by “now do you have any questions for me?” or even worse: the slide that reads “Thank you for your attention.” Now what? What are they supposed to do? I have just flung jelly at them – and hopefully they found it interesting – but there was no call to action. My audience is left simply with a feeling of having received some (hopefully very interesting) information. “Ok please leave us your brochure and business card. We will be in touch.” Yawn…. like that will happen!

What was my audience waiting for? They were hoping to see how my company’s products and services would add value to them.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
10 of 12 people found the following review helpful By DaveyL on 20 Feb. 2011
Format: Kindle Edition
I bought the kindle version of this book after seeing a positive review of it. Being a sales coach myself I was looking for refreshing ideas to use in my training. To my surprise I found it very simple! Almost like he was teaching sales to a bunch of kids at a primary school. He doesn't come across as a sales expert at all. More like somebody who has created a few new catch phrases for concepts that have been around forever. He tries to sell these as new concepts but not even the children in the primary school would fall for them. Not worth the money!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Antoinette Oglethorpe on 23 Oct. 2013
Format: Kindle Edition Verified Purchase
A friend recommended The Jelly Effect to me and I am so grateful that they did. I read it on holiday but, because its such an easy and entertaining read, it didn't feel like I was "working". Then I applied what I'd read about presentations to a conference presentation I made when I got back from holiday. A few months later one of the attendees contacted me to ask me for a proposal. Again following Andy's really helpful advice, I'm delighted to say I won the work. Even though I wasn't available on the dates they wanted, the client changed their dates to suit my availability. I know they had other proposals they were considering so I'm confident it was the strength of my presentation at the conference and the clarity of my communication in the proposal that made the difference. I reckon my investment in The Jelly Effect has given me a return of 580%. And that's why you should read it! Its a brilliant example of the power of simplicity.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews



Feedback