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The Ivy Look: Classic American Clothing - An Illustrated Pocket Guide [Paperback]

Graham Marsh , J.P. Gaul
4.7 out of 5 stars  See all reviews (11 customer reviews)
RRP: 12.99
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Book Description

9 Sep 2010
A pictorial celebration of the clothing and accessories that dominated the American male dress code from 1955 to 1965.

Democratic, stylish and comfortable, the Ivy Look was the height of cool, worn by presidents and hipsters alike, and its impact and influence can be seen to this day in the clothes of designers such as Ralph Lauren, and in the continuing popularity of classics like the Harrington jacket and Levi’s 501s.

Digging deep into the vaults, the book combines new illustrations and still life shots of original clothing and accessories with contemporary magazine advertisements, key movie posters and album cover art, and photographs of icons like Steve McQueen, Paul Newman and Miles Davis to bring the Ivy Look into sharp focus.

Frequently Bought Together

The Ivy Look: Classic American Clothing - An Illustrated Pocket Guide + Preppy: Cultivating Ivy Style + Take Ivy
Price For All Three: 46.68

Buy the selected items together
  • Preppy: Cultivating Ivy Style 25.00
  • Take Ivy 12.59

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Product details

  • Paperback: 208 pages
  • Publisher: Frances Lincoln; Jacketed paperback edition (9 Sep 2010)
  • Language: English
  • ISBN-10: 0711231389
  • ISBN-13: 978-0711231382
  • Product Dimensions: 16.5 x 12.2 x 2.3 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 215,371 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description


A lovingly researched guide to the classic clothing worn by the Ivy League university fraternity in the 1960s, a look that a certain stylish breed of men have never grown out of. In their book, Londoners Graham Marsh and JP Gaul, enthusiasts of all things button-down and cool, dissect the key elements. (Daily Telegraph)

An homage to this dress code, which Marsh admits has become an addiction. (Independent)

If you are of modernist persuasion, have a love of the classic, need some sartorial tips or just want to know the heritage of ivy brands that are still doing swift business today among the current crop of hipsters, this book should be a nailed-on (or should that be buttoned-down?) purchase. As I said earlier, The Ivy Look isn't some kind of defining text, but it is an excellent guide to set you on a journey. On the evidence here, it's a journey I would recommend, even if you don't fancy going all the way. (www.modculture.co.uk)

With preppy fashion's popularity as high as its turn-ups, this history of natty US dressing through vintage Mad Men-style posters and pictures of icons such as Paul Newman, it's classy, and small enough for your chino pockets. (Short List)

About the Author

GRAHAM MARSH is an art director, illustrator and author. He has written and art directed many groundbreaking visual books including The Cover Art of Blue Note Records Volumes 1 and 2, East Coasting and California Cool (Collis & Brown). He co-authored and art directed a series of ten movie poster books and Denim: From Cowboys to Catwalks (Aurum). His illustrations have appeared in magazines, newspapers and on many CD and album covers. He has contributed to numerous publications including Country Life and the Financial Times. This is his first children's book. He lives in Greenwich, south-east London.

J.P.GAUL has long had a fascination with American clothing styles of the 1950s and 1960s, a passion nurtured whilst working at J.Simons' legendary clothes shop in central London. A jazz and architecture fan, he is also a regular blogger on all matters sartorial. This is his first book. He lives in North London.

Inside This Book (Learn More)
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Customer Reviews

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Most Helpful Customer Reviews
10 of 11 people found the following review helpful
5.0 out of 5 stars To date the definitive work ... 23 Sep 2010
... on Ivy style from the English point of view, a movement that has only been explored in a handful of print and online essays until now.

The enthusiasm and knowledge of Messrs Marsh and Gaul shines through this highly readable little book, and they are not afraid to pronounce the occasional idiosyncratic and personal view. Many colour illustrations and old advertisements make this a book to dip into time and time again.

For anyone even remotely interested in the style and where it ties into mid-century design, jazz, graphic art and London, this will be an enjoyable and worthwhile read.
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6 of 7 people found the following review helpful
4.0 out of 5 stars Pleased that I bought it 8 Oct 2010
The book is exactly what it says it is, an illustrated pocket guide.I am pleased I made the purchase and have no hesitation in recommending others to do the same.

The mention of John Simons and The Ivy Shops bring personal memories flooding back as I was privilaged, at the age of 14, to work as a Saturday boy in the Edgware branch and was very soon introduced to the likes of Benson, Crusaders and Miles Davis. Taken under the wing of John and his friends(because that is what the staff appeared to be, his friends)I also worked at Wembley, Putney and Richmond.
Fantastic education that has undoubtedly influenced my way of dressing ever since.
To John and all his managers, wherever they may be today, I thank you.
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1 of 1 people found the following review helpful
5.0 out of 5 stars EXCELLENT!!!!! 29 Oct 2011
An excellent pocket guide to what can (as the forward suggests) become an obsession (has for me!). Nice photos & 60's advertisements, lots of icon association (McQueen et al).
Good price as well! I can also thoroughly recommend the 'Icons of Men's Style' also sold here.
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1 of 1 people found the following review helpful
5.0 out of 5 stars The Ivy Look 17 April 2012
Format:Paperback|Verified Purchase
Great reference book and well illustrated with excellent reproduction of the original adverts as I remember them! What a brilliant nostalgic trip. A brilliant book for those of us who insist on keeping the look!
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10 of 13 people found the following review helpful
5.0 out of 5 stars A Genuine Labour of Love 22 Sep 2010
Format:Paperback|Verified Purchase
This is an elegantly crafted piece of work that manages to cover all the bases and so should appeal to the intelligent and interested layperson as much as the established Ivy devotee. It is to be hoped that our Japanese friends will make much of it and turn it into something of a cult classic along the lines of 'Take Ivy'. Many of the illustrations are inspirational, such as the one of John F. Kennedy in sunglasses and Shetland sweater and the great Anthony Perkins looking rather sinister in a great corduroy jacket. The vintage advertising will be a dream for anyone unfamiliar with that Golden Age.
Graham Marsh will be well known to jazz and movie enthusiasts already for his work on Blue Note and West Coast album covers, whereas J.P. Gaul may need an introduction. You might catch him at the new John Simons shop when it opens and can then ask him at first-hand about how it feels to be a pioneer of Ivy style in the UK.

Buy two copies at least - your friends will want to borrow one!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Ivy league look 21 Feb 2014
Format:Paperback|Verified Purchase
Crammed full of facts, pictures and info from that time when Ivy was the 'in' look for the UK mods of the 60s. Well recommended buy 5*
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