The 'It' Factor - everyone wants it, few people have it, now you can learn it... This book is filled with techniques to help you succeed in important situations, in business and your personal life. Would you like to win more contracts, shine in a job interview, date you ideal partner, give confident presentations or simply make sure people respect your ideas? This book is not going to change who you are. Quite the opposite, in fact. This is about becoming who you really want to be. Just to be clear, this is also not about making you into the next 'it' girl or something equally superficial. Instead, it's about understanding the small actions you make each day and how these impact the people around you, allowing you to do so more powerfully, finding a deeper connection with the people you meet, and allowing you to reach your full potential. Richard Newman and the Body Talk Training team have been researching these techniques since 1995, with training projects and clients across Europe, the Middles East, Asia and America. Now they train more than 3000 people per year around the world, in workshops, VIP coaching and conference speeches. You can rest assured that these techniques are proven to deliver valuable results for you, whatever age, background or culture you may come from.