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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less [Hardcover]

Mark Joyner
2.9 out of 5 stars  See all reviews (7 customer reviews)
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Book Description

23 Sep 2005
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business–a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." —Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." —John Du Cane, CEO, Dragon Door Publications, Inc. "As the world′s fastest reader (Guinness Book certified) I′ve read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." —Howard Berg, "The World′s Fastest Reader" "I′ve read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." —Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." —Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

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Product details

  • Hardcover: 240 pages
  • Publisher: John Wiley & Sons; 1 edition (23 Sep 2005)
  • Language: English
  • ISBN-10: 0471738948
  • ISBN-13: 978-0471738947
  • Product Dimensions: 22 x 15 x 2 cm
  • Average Customer Review: 2.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 236,116 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Inside Flap

Tic. Tock. Tic. Tock. Tic. Tock. Three seconds. That′s all you′ve really got to make the sale. With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There′s simply no time for you to make any offer besides the one offer that will work and work quickly—The Irresistible Offer. But what is The Irresistible Offer? Simply put, it′s the best (and maybe only) true alternative to the traditional form of selling with its sentimental manipulation, marketing trickery, and decreasing effectiveness. The Irresistible Offer is so good and so easy to understand that buying from you becomes a no–brainer for your customers. But it′s not a one–time special or a "unique selling proposition." The Irresistible Offer is the offer that defines your business and becomes your raison d′¿tre. Want an example? Domino′s Pizza grew from a single store to a $4 billion chain in large part because they gave their customers an offer they couldn′t refuse—"thirty minutes or less" or the pizza was free. The success of that offer is obvious in retrospect. But how do you design The Irresistible Offer for your own business in your own industry? This book shows you how. In The Irresistible Offer, author and New Marketing guru Mark Joyner defines and explains this revolutionary selling philosophy, uses real case studies to show it in effect, and helps you quickly and easily apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own. Plus, Joyner provides practical tools that allow you to estimate the effectiveness of your offer in advance so you can plan accordingly. For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you′re selling, not how you′re selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer instead—so that customers find it, and your company, truly irresistible.

From the Back Cover

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business—a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." —Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." —John Du Cane, CEO, Dragon Door Publications, Inc. "As the world′s fastest reader (Guinness Book certified) I′ve read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." —Howard Berg, "The World′s Fastest Reader" "I′ve read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." —Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." —Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

Inside This Book (Learn More)
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Customer Reviews

Most Helpful Customer Reviews
16 of 16 people found the following review helpful
4.0 out of 5 stars 3 Seconds To Sell 7 July 2006
By Tetsou
Format:Hardcover
It's simple. The Irresistible Offer must be your starting point for any sale. And from here,

Joyner goes on to explain the basics of good selling and marketing with the

offer as the core component. We're given the example of Domino's Pizza as an

example - well, he'd be silly not to really. But be patient if, like me, you've

heard this one before because he deconstructs this example and uses it to good

effect. We're told how to create the offer, present it, sell it and then sell

it some more with examples of up-selling and cross-selling. Rather strangely,

the later chapters digress to talk about viral marketing and Joyner goes into

some detail on this topic which I thought detracted from the main theme.

The book is written in a clear and concise style - you can't get more concise

than the first three chapters - and quickly engages the reader in the basics

of selling and marketing. The main theme of the book - how to sell you product

or service in 3 seconds or less, is developed over 11 chapters with examples

from some of the great offers in marketing. There is no magic or secret, just

good advice nicely presented and packaged. A good introduction to selling and

marketing and particularly relevant to Internet marketing.

Tetsou
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7 of 7 people found the following review helpful
4.0 out of 5 stars Fast and focused: the three-second sale method 1 May 2006
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
Marketing and sales professionals are familiar with such concepts as developing a unique selling proposition, applying risk reduction techniques, encouraging word-of-mouth marketing and using advertising to outline "benefits" rather than selling "features." Author and Internet marketing expert Mark Joyner realigns these principles and makes them secondary to constructing "The Irresistible Offer" - defined as a sales offer so concise and powerful it immediately achieves every marketing objective. The irresistible offer is made up of a "high return on investment," a "touchstone" (that is, a great slogan) and "believability." Individually, these concepts are not new, but when they are assembled correctly, they are enticing. Joyner has not discovered fresh ingredients for making a sale, but he has cooked up a tasty recipe. We recommend this pithy, accessible book to salespeople who want to add creative juice and flavor to the standard pitch.
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4 of 4 people found the following review helpful
5.0 out of 5 stars looks simple, almost too simple, but it works 23 July 2007
Format:Hardcover
I perhaps read one marketing book a month, occasionally two. And have done so for the last ten years or so. I also apply what I learn to see if it works and this works. And it works brilliantly well.

I've folded it into all my presentations on marketing and selling because it captures all that needs to be said to cut through the clutter of daily life.

I can't recommend it highly enough for its practicality, simplicity and effectiveness.

If there's a perfect partner for Joyners work it's Doug Hall's 'jump start your business brain'.
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10 of 13 people found the following review helpful
3.0 out of 5 stars More of the same 2 Feb 2006
By A Customer
Format:Hardcover|Verified Purchase
Not a bad book, but the hype in the endorsements really over exaggerates its value.
Based on what I’ve seen much of it’s content can be found else where, for example loads of marketing speakers talk about the Domino Pizza story, their USP etc, which isn’t even used anymore boring!
I suppose I’m writing from a position of having a wide collection of material, so if your new to direct response marketing, you’ll find the information useful, on the other hand if you’re a fan of Dan Kennedy you won’t find much new here.
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