- Hardcover: 240 pages
- Publisher: Texere Publishing; 1st edition (12 April 2003)
- Language English
- ISBN-10: 158799156X
- ISBN-13: 978-1587991561
- Product Dimensions: 20.1 x 12.7 x 2.3 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (9 customer reviews)
- Amazon Bestsellers Rank: 854,846 in Books (See Top 100 in Books)
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More About the Author
Product Description
Review
"How to make love, not war, with words. The Invisible Grail is absolutely chock full of insight and fresh ideas about brands, business and language." -- James Hill, Chairman, Birds Eye Wall's "If you are writing for any business, at any level, then please stop now. And do not start again until you have read this book. There's something incredibly persuasive about John Simmons. But he doesn't just persuade us to take more risks with words in business - with The Invisible Grail he shows us how." -- Martin Hennessey, Creative Director, The Writer "In prose that's friendly, accessible and highly readable, John Simmons takes the reader on a journey that demonstrates the importance of storytelling - and of the writer, in our business, culture and lives." -- Christina Patterson, Director, the Poetry Society
Marketing, 10 April 2003 (Book of the Week)
...Simmons offers a real potpourri of delicacies
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Hardcover
For anyone who loves language, this is a book to read and treasure. It is so lucid, so elegant, so engaging, so quirky - who but John Simmons would write a whole section travelling on the underground with each passage starting and ending with consecutive letters of the alphabet?
And for anyone who is concerned about corporate communication, about how words as much as pictures give life to a brand, this book is a must-read. It is not a simple ten top tips for successful brand communication - oh no, it is much more subtle than that. What it does is explore and explain why words impact so much on audiences and readers and how businesses can engage more powerfully and more authentically with their customers.
Above all, perhaps, this is a book of great stories - stories of brands that have got it right and a few that haven't. And as John writes, "Stories create links between people and they build bridges between different minds and different worlds."
2 of 2 people found the following review helpful
Format:Hardcover
John Simmons is a maverick writer, whose previous book (We Me Them & It) made a lot of people sit up and take notice of the power of language and words in business. His new book is perhaps one of the most stimulating and intelligent books ever written about brands. For anyone who is involved in brands, who spends time communicating into work, this book will make that journey less taxing and more inspirational.
2 of 2 people found the following review helpful
Format:Hardcover
This is a very fine book. If you work with words in pretty much any capacity you should whip out your credit card right now and do the decent thing. �The Invisible Grail� covers similar ground to its predecessor �We, Me, Them & It�, but in this book John Simmons concentrates on how brands can create an emotional connection with their audiences through their use of words, particularly stories. The result is a deeper, slower, more thoughtful work than �W, M, T & I�. The mix of personal insights, examples, case studies and asides makes this an inspiring and life-affirming read. It also includes a heap of practical advice on how business writers can sharpen up their act. If I had a criticism it would be that Stephen Denning�s concept of springboard stories could have been given more space, but it�s a minor quibble. Overall, a must read for anyone interested in how brands connect with their audiences and how words can be made to work harder at work.
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Most Recent Customer Reviews
Very Inspiring
A clutter of messages are in our faces everyday. I found this book very refreshing, partly down to being so cleverly written and partly down to my recent reading of All Marketers... Read more
Published on 24 Oct 2005 by C. Killick
A Good Read!
King Arthur and his knights sought the Holy Grail. Brand managers seek another shining goal: public adoration and identification. Read more
Published on 6 Jun 2004 by Rolf Dobelli
The Invisible Grail
An excellent book that should be read by anyone who has a message they'd like communicate.
Although Simmons would probably shudder at the word 'inspirational', this book... Read more
Published on 28 April 2003 by nat price
Seeing the invisible
I'll confess straight away. I've met John Simmons several times and the brand I write for is featured in The Invisible Grail as an example of good writing, so please take my bias... Read more
Published on 15 April 2003 by Mrs. R.
Simmons understands the importance of writing in business
I enjoyed "We, me, them & it" and read it from cover to cover.
"The Invisible Grail" is even better. One of the best business books I've ever read. Charming. Engaging. Read more
"The Invisible Grail" is even better. One of the best business books I've ever read. Charming. Engaging. Read more
Published on 11 April 2003 by david wethey
If you're writing *anything* for any business - stop now...
....and do not start again until you've read The Invisible Grail.
With his last book - 'We, Me, Them & It' - John Simmons made an impassioned plea to businesses to be more direct... Read more
Published on 31 Mar 2003 by martin hennessey
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