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The reader is given an introduction to the theories of Howard Rheingold, Anthony Giddens and John B Thompson and Slevin punctuates his thesis with their ideas. The academic theory tends to burden thought-provoking discussion of the practical, like how the BP Amoco Web site affects the world of work, an analysis of how the 10 Downing Street site might change politics, and questions such as, what does having your own homepage do to your personal sense of identity?
Regulation, globalization, new forms of human association: all the thorny issues are examined and illustrated by random vignettes about people who have had long distance e-mail relationships or governments anticipating political problems with the Web. (For example, having fought off the influence of the baleful English-speaking film industry, how are the French going to deal with the Internet?) Slevin has written a book which begins to define the academic terrain for discussion of the impact of the Internet, but cyber library dust may gather quickly on this particular tome.--Brian Jenner
′Slevin sets out to challenge traditional ways of looking at the internet and he achieves this. His book is challenging and thought–provoking, and a first step towards an understanding of the cultural impact of the internet. His work is well informed and well based in previous scholarship.′ Business History
′An insightful analysis into the interplay between communication and culture.′ Sunday Tribune (Dublin)
′This book deserves much praise. Slevin provides a well reasoned and systematic account that illuminates the social situatedness and significance of the internet within contemporary society.′ Lincoln Dahlberg, Convergence
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The book is a good introduction to the origins and definitions of the Internet. It describes how young people basically grow up with the medium and how other people are spending more and more time and money to explore the Net. The book also deals with the Internet's possibilities and, not unimportantly, with the risks that are involved. These risks being a hot issue in society at the moment (risk management in organizations), Slevin's book provides some new insights into handling the Internet, both online as well as offline. So the book is a kind of a SWOT analysis of the Net and I am very impressed by this book!
René Kalsbeek M.A.Communication Studies, University of Amsterdam
I was also inspired by Dr. Slevin's active approach recommendation to technology, rather than the passive approach or wait-and-see approach, or the technozealot/technophobe approaches that are prevalent in current literature. I, too, feel that the impact will be the sum total of various pros, cons and indifferences of the medium and that only through a coherent study of technology and an analysis of communication and sociological theory will we be able to grasp its opportunities and consequences. I plan to refer to this book and the resources on the associated Web site as a key resource in my dissertation process.
The focus on the arguments of Giddens, Thompson and Baumann strengthened the position of the author and grounded the work in sociological theory. Slevin realizes that we must not assume that traditional theory will apply in this new medium, but that we must analyze existing theory and understand that the unique dynamics of the Internet might modify or even rewrite theory. This work is powerful and insightful in its ability to integrate and apply multiple perspectives. I only wish that I could have written this book myself!
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