I'm really peeved i bought this book - its from 2002. Its my fault for not noticing that before i ordered. 2002 is ancient history for anything to do with the internet. Its also extremely short. This genre of book COULD be awesome if it were up to date and packed with good info on HOW to get on the internet. This brochure is basically says "it is a good idea to get your art on the internet". Things have moved on in the almost decade since this book was writ, & when people pick up a book they expect a lot more these days.
I gave it 2 stars cos in 2002 it probably was a great little book that got people excited about it all. But right now, i want someone to tell me what is a good blog to use & about art blog etiquette, whats a good CMS for doing my own website updating easily, and maybe some coding if i'd need it, i also want to hear whats a good shopping cart setup. None o that covered in this 'un. Very basic, and if thats what u want, then ok, but you'll probably still get that basic-ness from 1 chapter of other recent art business books.