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The International Business Environment: Diversity and the Global Economy [Paperback]

Janet Morrison

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International Business Environment: Global and Local Marketplaces in a Changing World International Business Environment: Global and Local Marketplaces in a Changing World 5.0 out of 5 stars (5)
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Book Description

28 Feb 2002
Designed for introductory-level business environment courses, this text offers comprehensive and international coverage of the international business environment, especially on the changing global and technological environments. It is written in a student-friendly style and includes numerous pedagogical features to assist learning, such as learning outcomes, web alert boxes, case studies (full and mini), key concepts, summary boxes, review questions and assignments.

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About the Author

Janet Morrison is Senior Lecturer and Programme Leader for undergraduate International Business degrees, University of Sunderland Business School.

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