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The Inspired Retail Spaces: Attract Customers, Build Branding, Increase Volume [Hardcover]

Corinna Dean
1.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 160 pages
  • Publisher: Rockport Publishers Inc. (6 Oct 2003)
  • Language: English
  • ISBN-10: 1564969827
  • ISBN-13: 978-1564969828
  • Product Dimensions: 28.7 x 23.7 x 1.9 cm
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,393,374 in Books (See Top 100 in Books)

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Product Description

Synopsis

What catches a customer's attention in a store? What makes one display more inviting than another? What type of layout encourages lingering, longing and - most importantly - buying? Answering these critical questions and more, this title features profiles of entrepreneurs, corporations and small-business owners who have created innovative, buyer friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to the Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small. The text demonstrates how to transform both small and large retail environments - in terms of approaches, aesthetics and marketability and provides tips and techniques for attracting customers into the store, encouraging them to stay and spend money and come back soon. Practical and philosophical issues, from ergonomic concerns to ways of welcoming customers and making them feel at home are addressed in order to help owners of any size business keep their cash registers ringing.

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Customer Reviews

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Most Helpful Customer Reviews
45 of 46 people found the following review helpful
1.0 out of 5 stars Pretty Pictures - not much else 7 Oct 2004
By A Customer
Format:Hardcover
I imagined this book to be more of a 'do and don't' with guidelines to merchandising. Instead it is simply a book with lots of pictures of top stores (who have very little stock, and though are beautiful, are not really functional), and a few comments. Also, not bad examples, which would be useful. So, as the manager of a surf fashion store, i have been left a little nonplussed by this book, and over £20 poorer!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 2.3 out of 5 stars  3 reviews
23 of 24 people found the following review helpful
2.0 out of 5 stars Not relavent for most businesses 24 Feb 2007
By Kevin R. - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book is basically just a picture book of expensive stores most of us can't afford to shop in (the ones with 2 pairs of shoes on one entire wall, and 3 items on fancy hangers on the other wall). Most of the displays are designed so specifically around the products so it's difficult to even use the pictures as inspitration for different types of merchandise.

We got much more inspiration from the book "Store Presentation & Design" by Vsiual Reference Publications.
9 of 10 people found the following review helpful
1.0 out of 5 stars Not what I expected. 12 May 2007
By E. Martin - Published on Amazon.com
Format:Paperback
This book was a dissapointment for me. I don't have an unlimited budget for store design and most of the businesses featured in this book clearly did. There are a few exceptions to this in the book, but if you're a small business looking for ideas to freshen up your store, I would not recommend this book.
1 of 1 people found the following review helpful
4.0 out of 5 stars Great Inspiration 5 Jan 2008
By Vincent Clervi - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
unlike the other reviewers, i actually found this book to be quite inspiring. there's a ton of beautiful pictures of what you can do if you have a lot of money. in my opinion, it's not how much money you have but how you use it that matters. this is quality over quantity here and if you just want to look like everyone else, don't buy this, just go to the mall and see what the shops there are doing.

the idea that you have to jam pack as much stuff as possible in your store in order to be successful is outdated and frankly, just plain silly. i would much rather go into a store that was well edited then to a store that looks like the owner barfed up a bunch of product on the walls, floor, and ceiling - you name it. these stores personally make me want to leave - visual overload!

so, if you are looking for what "could be" than this book is right for you - but if what you want is store with more product than floor space, look somewhere else... the title does it justice - the INSPIRED retail space. other books of note are "hip interiors" and "hip entertaining" both which i highly recommend for great inspiration.
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