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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators Hardcover – 1 Jul 2011


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Product details

  • Hardcover: 272 pages
  • Publisher: Harvard Business School Press (1 July 2011)
  • Language: English
  • ISBN-10: 1422134814
  • ISBN-13: 978-1422134818
  • Product Dimensions: 2.5 x 15.9 x 24.1 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 121,918 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

A well-constructed and well-researched work that adds to the sum of knowledge on innovation.
--Irish Times, August 22, 2011

About the Author

Jeffrey Dyer is the Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar in 1996-2006. Hal Gregersen is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals. Clay Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation.

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12 of 12 people found the following review helpful By Robert Morris TOP 500 REVIEWER on 25 July 2011
Format: Hardcover
As is true of others who have written business books that also offer breakthrough insights, the authors of this one set out to answer an especially important question: "Where do disruptive business models come from?" What Jeff Dyer, Hal Gregersen, and Clayton Christensen concluded is shared in this book. It's too early to be certain, of course, but I think this book is destined to become a "business classic," as have so many of the other books that Christensen has authored or co-authored. It is worth noting that The Innovator's DNA emerged from an eight-year collaborative study, suggesting that its information, insights, and counsel are research-driven, anchored in the real world.

Some of the most valuable material was generated by interviews of dozens of "inventors of revolutionary products and services as well as founders and CEOs of game-changing companies build on innovative ideas." They also include what they learned from Steve Jobs, Richard Branson, and Howard Schultz (whom they did not interview) whose innovative thinking has transformed entire industries. "We wanted to understand as much about these people as possible, including the moment (when and how) they came up with the creative ideas that launched new products or businesses."

The title of this book refers to an aggregate of five primary discovery skills that enable various innovative entrepreneurs and executives to generate breakthrough ideas. "A critical insight from our research is that one's ability to generate innovative ideas is not merely the function of the mind, but also a function of behaviors. This is good news for us all because it means that if we change our behaviors, we can change our creative impact.
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4 of 4 people found the following review helpful By S Smyth on 15 Aug. 2011
Format: Hardcover
This book is useful to the extent that it identifies and rationalises the things that those of an innovative mind already do, but not necessarily to the degree, emphasis and interconnectedness that would make them more effective innovators.

In addition, the principles described in this book, can be applied to a broad range of activities, such as pertain to industry and the liberal arts. Which is not surprising, since the development of an innovator's increased powers of association, are to be derived from a broad range of influences, as described for the Steve Jobs' example.

The website material that is mentioned in the book is also a useful adjunct, since it provides the means with which to self-assess one's potential as an innovator, and provides guidance about how one may take steps to improve one's potential as an innovator who is better able to prosper in an increasingly globalized and knowledge dependent economy.
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1 of 1 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on 21 July 2012
Format: Hardcover
"But My servant Caleb, because he has a different spirit in him and has followed Me fully, I will bring into the land where he went, and his descendants shall inherit it." -- Numbers 14:24 (NKJV)

Innovation is one of those subjects about which there is a lot of agreement ... and disagreement. Some people believe innovation is inborn, while others argue that it is mostly learned behavior. Some people find it so hard to develop new ideas that they spend much time learning how to think differently, without much considering if those different thoughts are helpful or not. Others have so many different ideas that they have difficulty focusing on just a few of them.

Into such agreement and disagreement, individual studies of actual innovators and non-innovators can be helpful in pointing out differences. If the differences can be learned, then others can become innovators. That's the premise behind this book.

Disruptive innovations are those that leave existing business models and offerings hung out to dry, such as what happened to Bowmar and its portable electronic calculator business. Most innovation is, instead, incremental, providing just a little twist on what's always been done in an evolutionary change. If you have read any other books in this series, you know that most organizations focus on incremental innovation because it is so immediately profitable ... leaving the competitive door open for those with disruptive approaches.
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1 of 1 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 3 Aug. 2012
Format: Hardcover
Innovation gurus Jeff Dyer, Hal Gregersen and Clayton M. Christensen studied today's innovators and synthesized their findings into this immediately applicable handbook. They never oversimplify or suggest that innovation always succeeds, but they do indicate that the practices they identified in their research correlate with commercial achievement. getAbstract recommends their expert compilation to those who want to become more innovative, to business leaders seeking to revitalize their firms and to trainers who want to help learners think more creatively.
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2 of 2 people found the following review helpful By David Shaw on 17 May 2013
Format: Hardcover Verified Purchase
Really good analysis of what makes up successful innovation. Effective guidance on how to improve one's innovation capability. Based on solid research. All entrepreneurs should read this book.
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