"Applies the lessons of lateral thinking to leadership, advocating vision and innovation over control."
-- Lifehack.org, Spring 2008
"Contains examples from Virgin, Google, IBM, Toyota, 3M, Disney and WPP, plus advice, guidance and tools to help your team analyse problems and generate ideas." -- Inventique
"Designed to be read in bite-sized chunks the book contains examples, advice, guidance and valuable tools that can be put to use immediately..helps develop your creative muscle."
-- Business Executive, November 2007
"Guaranteed to make you think differently,...Read it end to end and you should be ready to make your fortune!"
-- Geoff Dodds, Head of Brand Strategy, Lloyds of London
"I've read it in a three hour trip from Zagreb to Osijek. This describes how fluently it is written, and how interesting it was..a welcoming book to every new innovation manager or leader."
-- "Innovation Living blog, Feb 2008
"If you wanted one book to encapsulate creativity and innovation pick this one. Both an inspiration and a reference for success in innovation." -- Leadership Blog, May 2008
"Innovation is a key characteristic of great leaders...Paul's book provides practical tips to help anyone in their quest to develop their creative muscles." -- Mark Durrant, Communications Director, EMEA, Motorola
"Sloane combines an impressive depth of knowledge about what works and doesn't work in the world of innovation, along with a strong background in lateral thinking - a chief source of ideas that fuel breakthrough innovation."
'the book is simple, accessible and admirably brief'
-- The Independent - Summer 2007
Essential reading for leaders this book is full of inspirational ways to improve the creativity of your team, drive innovation and boost the performance of any organization.