Product Description
Covers the key areas of how ideas are inspired in individuals, how to shape and test innovative projects, how individuals respond to innovation–based change and how to rewarded them for their creative output
Examples and lessons from some of the world′s most successful businesses, including the Disney Corporation, BMW, Shiseido and L′Oréal, and ideas from the smartest thinkers including Charles Handy, Gary Hamel, Daniel Goleman and Michael Eisner
Includes a glossary of key concepts and a comprehensive resources guide.
From the Inside Flap
Covers the key areas of how ideas are inspired in individuals, how to shape and test innovative projects, how individuals respond to innovation–based change and how to rewarded them for their creative output
Examples and lessons from some of the world′s most successful businesses, including the Disney Corporation, BMW, Shiseido and L′Oréal, and ideas from the smartest thinkers including Charles Handy, Gary Hamel, Daniel Goleman and Michael Eisner
Includes a glossary of key concepts and a comprehensive resources guide.
From the Back Cover
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.