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The Innovation Wave: Meeting the Corporate Challenge
 
 
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The Innovation Wave: Meeting the Corporate Challenge [Hardcover]

Bettina von Stamm

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Product Description

Product Description

Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real–world applicability, the book will help readers build innovation performance into their companies.

From the Inside Flap

What is the Innovation Exchange?

The Innovation Exchange (IE) is a network of leading companies dedicated to exploring, understanding and promoting innovation to improve performance, based at London Business School (LBS).

The initiative was set up in response to managers′ desire to exchange experience and discuss challenges in a non–competitive environment. Its official launch at LBS took place on 19th January 1999, supported by key figures from industry and government. Members of the IE champion the principles of innovation both within their own companies and throughout the global business community. The Exchange provides access to:
∗ Specialist and practical knowledge

∗ Access to privileged sources of information

∗ A forum to network with like–minded organisations

∗ Events including workshops, masterclasses, company visits, and an annual conference
The IE web site can be found at iexchange@london.edu. Membership information is also available on +44(0)20 7262 5050 x3396.

From the Back Cover

Innovation is a key driver of business success. Innovate or die, so business gurus tell us. But even organisations that once changed markets with the introduction of an innovative product often decline and fall into anonymity. The innovation challenge is not about creating one radically different product but about how to create an innovative organisation that is capable of sustainable renewal and consistent winning performance.

The Innovation Wave brings together a truly world class group of ideas, tools, actions, and thinkers to help identify the trends, challenges and paradoxes of leading–edge innovation. Based on work conducted by the London Business School′s Innovation Exchange, and supplemented by ′never–seen–before′ contributions from a glittering array of stellar academics and professionals, including:
∗ Gary Hamel

∗ Costas Markides

∗ Pierre–Yves Gerbeau

∗ Gareth Jones
The Innovation Wave will completely revolutionise the way you think about innovation. Every area of the innovative approach is covered, including culture, leadership, strategy & vision and processes. Case studies highlight best and worst practices, with strong emphasis on relevance and application to the real world. CEOs, thought leaders, and students of innovation on MBA and advanced management courses, will gain a first–class understanding of how to build winning innovation performance in their own companies.

About the Author

Involved since the formation of the idea for the Innovation Exchange (IE) in 1998, Dr Bettina von Stamm is now responsible for the running of the initiative at London Business School (LBS). She organises and facilitates the varied activities of the IE, including workshops, other events and research projects. With a first degree in architecture and town planning, an MBA, and a PhD (The Impact of Context and Complexity in New Product Development) from LBS, Bettina has developed an expertise in innovation, design, design management and creativity.
Bettina has developed a set of ten case studies, sponsored by the Design Council, which form the basis for an MBA elective course on innovation and design at London Business School. Bettina has also taught on the distance learning MBA in Design Management for the University of Westminster and carried out a variety of consulting, research and training projects with clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International. Bettina is author of the forthcoming book Managing Innovation, Creativity and Design (John Wiley & Sons).
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