From the Inside Flap
What is the Innovation Exchange? The Innovation Exchange (IE) is a network of leading companies dedicated to exploring, understanding and promoting innovation to improve performance, based at London Business School (LBS). The initiative was set up in response to managers′ desire to exchange experience and discuss challenges in a non–competitive environment. Its official launch at LBS took place on 19th January 1999, supported by key figures from industry and government. Members of the IE champion the principles of innovation both within their own companies and throughout the global business community. The Exchange provides access to: ∗ Specialist and practical knowledge ∗ Access to privileged sources of information ∗ A forum to network with like–minded organisations ∗ Events including workshops, masterclasses, company visits, and an annual conference The IE web site can be found at email@example.com. Membership information is also available on +44(0)20 7262 5050 x3396.
From the Back Cover
Innovation is a key driver of business success. Innovate or die, so business gurus tell us. But even organisations that once changed markets with the introduction of an innovative product often decline and fall into anonymity. The innovation challenge is not about creating one radically different product but about how to create an innovative organisation that is capable of sustainable renewal and consistent winning performance. The Innovation Wave brings together a truly world class group of ideas, tools, actions, and thinkers to help identify the trends, challenges and paradoxes of leading–edge innovation. Based on work conducted by the London Business School′s Innovation Exchange, and supplemented by ′never–seen–before′ contributions from a glittering array of stellar academics and professionals, including: ∗ Gary Hamel ∗ Costas Markides ∗ Pierre–Yves Gerbeau ∗ Gareth Jones The Innovation Wave will completely revolutionise the way you think about innovation. Every area of the innovative approach is covered, including culture, leadership, strategy & vision and processes. Case studies highlight best and worst practices, with strong emphasis on relevance and application to the real world. CEOs, thought leaders, and students of innovation on MBA and advanced management courses, will gain a first–class understanding of how to build winning innovation performance in their own companies.