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Product Description
Review
"if you want to get ahead get a good strategy or idea. if you want to stay ahead then protect that innovation and make sure it stays yours." the bookseller, 14 march 2008
Book Description
The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, brand protection and product registration.
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0 of 1 people found the following review helpful
Very much worth reading for anyone whose business relies on developing new ideas
12 Dec 2008
Format:Hardcover
The best way to a fortune is to create a new and hot selling innovation. "The Innovation Handbook: How to Develop, Manage, and Protect Your Most Profitable Ideas" is a guide for businesses in crafting new and innovative ideas, and more importantly, putting those new and innovative ideas to good use. With a business approach to the many aspects of developing something from an innovation to a possible hot selling success, it leads entrepreneurs through every step. "The Innovation Handbook" is very much worth reading for anyone whose business relies on developing new ideas.
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