Joe Silk is a very distinguished cosmologist, an experienced writer of cosmology books for the popular audience, and (from my fairly limited acquaintance with him) a nice guy. I bought this book with a view to including it in the "directed reading" exercise of my introductory astronomy course, where students have to read a good popular book on some aspect of astronomy and answer questions on it. A book on a topical subject, by an acknowledged expert who is an experienced populariser - what could be more suitable? I expected it to be a no-brainer.
Unfortunately, it won't be on the list. The subject is fine, but the execution has fallen far short of what I would have expected. The reason is partly that Joe has been very badly served by the editors at Oxford University Press: the book is riddled with minor errors, some of which are typos ("10 billion megaparsecs" for "10 billion parsecs", some simply careless (he twice says that melting ice RELEASES, instead of REQUIRES, energy - which would mean that adding ice to your cold drink would warm it up!), and some a consequence of overconfidence (I know he's not a stellar astrophysicist, but he really should NOT have said that the Sun will become a red giant when it starts burning helium - that's the end of the red giant phase, not the beginning). A decent scientific copy-editor should have spotted most of these. The publishers should also have insisted on a bibliography, and some decent references - not just sources for direct quotes.
However, this isn't the only problem. The book also has structural faults: things get introduced in the wrong order (when the COBE experiment doesn't get discussed until 60 pages after the ground-based experiments that followed it, you know something's gone wrong), there is too much repetition, and the level is inconsistent: he explains that a billion is a thousand million, but expects his readers to be happy with entropy and ergs, neither of which is defined. It is also, I regret to say, not really very well written. I defy anyone who doesn't already know about it to make sense of the discussion of baryogenesis (the origin of the matter-antimatter asymmetry) in chapter 12. Chapter 19, on God, is disconnected from everything else, in the wrong place (if you must have it at all, it should be an epilogue), rambling, and poorly argued.
I think this book was written in too much of a hurry. It reads like a first draft, not a finished product - perhaps he had unwisely agreed to too stringent a deadline for the copy. I know that Joe can write much better than this: indeed, his previous popular book, "On the Shores of the Unknown" (published by the opposition, Cambridge University Press; on this showing, Cambridge win this particular varsity match by a very large margin), written I think for a slightly more knowledgeable audience, is very much better, and has some nice colour pictures in it as well. Buy that one - don't buy this one.