I discovered this book during a visit to Disneyland this fall, and I would have to rate it as one of the best "Process Improvement" books I've read this year. This simple little book covers everything from developing and launching ideas to selecting the right people when developing a new team.
No, this isn't your typical Process Improvement book - perhaps that is what makes it such a great read. The other reviews are suggesting this is a book for children. It is written very simply, but I don't think children and high school kids are plagued by writer's block, deadlines or selecting the right person for a team. This book is simple, but its message isn't.
This book is easy to read; each page is written from a different person in the Disney "Imagineering" team, so it contains hundreds of different perspectives. Once you read this book, leave it on your desk, open it to a random page and read one or two pages each day - you will find this to be an invaluable business resource...
Why shouldn't a book that can help you in business be fun to read?