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The as If Principle: The Radically New Approach to Changing Your Life Hardcover – 8 Jan 2013


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Product details

  • Hardcover: 285 pages
  • Publisher: Free Press (8 Jan. 2013)
  • Language: English
  • ISBN-10: 1451675054
  • ISBN-13: 978-1451675054
  • Product Dimensions: 14 x 2.5 x 21.3 cm
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 374,941 in Books (See Top 100 in Books)

More About the Author

Richard Wiseman is Britain's only professor for the Public Understanding of Psychology and is the author of the bestselling Quirkology and 59 Seconds. He is the psychologist most frequently quoted by the British media.

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Customer Reviews

2.8 out of 5 stars
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Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Pen Pen on 18 April 2014
Format: Hardcover Verified Purchase
The book is good, but I gave it 1 star as to warn you that in UK the title of it is "RIP IT UP". I have bought this as I liked "RIP..." thinking it will be something different. I have no idea why the publisher change the title here in UK. Very misleading, hence 1 star.
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6 of 7 people found the following review helpful By Emily on 2 Mar. 2013
Format: Hardcover Verified Purchase
I wish I had the option of not giving this book any stars. Very pedantic. Rambling. Little or no practical application. Lots of history on psychology and the different founders beliefs. Explains in detail experiments that could have been conveyed in two sentences. Lots of padding to make this a book. If you want to feel happier the AS if principle says to smile. Smile when you are sad and you will start to feel better (seriously that is the theory. ) don't don't waste your money on this book. And it wouldn't have been so bad if the book had said that right out but the author talks round and round on it to make it sound like a new and revolutionary practice. I just couldn't get past the 2nd chapter.
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5 of 6 people found the following review helpful By GangstaGranny on 7 April 2013
Format: Hardcover Verified Purchase
I had already read most of this book when it was published under the name 'Rip it up', so I was disappointed that this was not new material. However, it is a very interesting and useful perspective which is of great practical application to my work as a hypnotherapist. The thesis, which is backed up with loads of research, is that changing your physical behaviour changes the way you think and feel. eg If you smile you feel better (even if you don't know you're smiling!). If you stand up straight you feel more confident etc. We tend to assume that it's the other way round.
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